Ariana Grande, Pop Star Channels Glinda Energy in Dazzling Crystal Looks from Summer 2025 Collection

April 8, 2025: Ariana Grande is bringing some serious magic to the world of luxury jewelry. Teaming up once again with Swarovski, the superstar shines as the face of their Summer 2025 campaign, marking her third dazzling collaboration with the brand.

In the stunning visuals—captured by renowned photographers Mert Alas and Marcus Pigott—Grande is draped in vibrant pink, green, and lavender crystals, all inspired by her upcoming role as Glinda in the highly anticipated “Wicked” movie. The color palette and whimsical energy bring her iconic character to life in a whole new (and very sparkly) way.

Image Credit: Pagesix

A Glinda Glow-Up in Swarovski Style

The campaign showcases Swarovski’s Dulcis and Millenia collections, featuring bold statement pieces like cocktail rings, colorful cuffs, and the $650 Millenia Tennis Necklace. Grande fully embraces the glam, proving that fantasy and fashion go hand-in-hand.

Swarovski’s Global Creative Director, Giovanna Engelbert, shared her vision of fusing pop culture with jewelry design, while Grande expressed her excitement for continuing the creative journey with the brand—calling the shoot “radiant and uplifting.”

This campaign isn’t just about glam; it’s a celebration of personal style, storytelling, and cultural crossover. Ariana Grande proves once again that she’s not just a pop star—she’s a fashion force with a magical touch.

Image Credit: Pagesix