A clever mash-up of pop-culture fandom and wildlife conservation sees the Toronto Zoo launch limited-edition tees themed around Swift’s “Eras” aesthetic with 10% of proceeds heading toward endangered species protection.

A Wildlife Campaign Meets Pop Phenomenon

November 4, 2025: The Toronto Zoo has introduced a new apparel collection that nods to Taylor Swift’s famed “Eras” tour vibe — pastel tones, bold graphics and nostalgic typography — while centering on key endangered-species messages. The tees are designed to appeal to both Swift fans and conservation-minded shoppers. Ten percent of each sale is directed to the Zoo’s Wildlife Conservancy fund, which supports species-recovery work and habitat protection.

Design Details & Mission

The collection features large, stylized prints of animals under threat — such as Amur tigers, African penguins and red pandas — incorporating slope-style lettering reminiscent of tour-merch aesthetics familiar to Swifties. On the back, each shirt carries a subtle tagline: “From the Wilds to the Stage, Protect What’s Rare.” According to the Zoo, the goal is to bridge pop culture with environmental action.

Why It Matters

By tapping into Swift’s visual and cultural influence — without an official endorsement, but by adopting a recognisable style — the Zoo is hoping to reach younger audiences who might not ordinarily engage with wildlife conservation. The campaign also reflects a growing trend: major institutions leveraging fandom culture to raise awareness and funds for critical environmental issues.

What Comes Next?

The Zoo reports that the collection will be available online and in-store through the holiday season, or until sold out. Buyers receive a QR code linking to updates on how the funds are being deployed — for example, to support the Zoo’s projects for African penguins or the Wilding Endangered Species Preservation Fund. The Zoo’s aim is to not only sell shirts, but deepen public connection to species-protection work and demonstrate how impact can start with something as simple as a T-shirt.