Triptii Dimri replaces Rashmika Mandanna as ‘National Crush?’
In the dynamic world of Bollywood, the spotlight is ever-shifting, and the latest sensation to capture the hearts of the nation is none other than Triptii Dimri. Surpassing the popularity of Rashmika Mandanna, Triptii’s ascent to becoming the ‘national crush’ has taken the industry by storm, leaving fans and enthusiasts curious about the factors that contributed to her meteoric rise.
The Journey of Triptii Dimri:
Triptii Dimri, hailing from Delhi, embarked on her Bollywood journey with grace and talent. Her breakthrough performance in the film ‘Bulbbul’ garnered critical acclaim, showcasing her versatility and acting prowess. Dimri’s ability to embody characters with depth and emotion has resonated with audiences, setting her apart in the competitive landscape of the film industry. She foray into the film industry commenced with a modest role in Sridevi’s “Mom,” leading to subsequent appearances in films such as “Poster Boys,” “Laila Majnu,” “Bulbbul,” and “Qala.” However, it was her standout performance in “Animal” that propelled her into the limelight, securing her the coveted title of “Most Popular Indian Celebrity” on IMDB. This accolade notably surpassed star kids Suhana Khan and Kushi Kapoor, who made their acting debut in Zoya Akhtar’s “The Archies.”
Amidst the controversy surrounding Sandeep Reddy Vanga’s Ranbir Kapoor-starrer “Animal” and its perceived “glorification” of misogyny and violence, there emerged a silver lining—the birth of a new national sensation, Triptii Dimri. In her small yet impactful role, Dimri managed to captivate thousands of hearts, overshadowing the negative spotlight on the movie.
Contrary to any preconceived notions, Varun Gupta, the marketing head of the film, highlighted that Triptii Dimri’s unexpected ascent to becoming the “national crush,” surpassing her Animal co-star Rashmika Mandanna, was not part of any premeditated strategy. In a recent conversation with Zoom, Gupta expressed, “I would find it amusing if someone claimed, ‘Triptii Dimri’s emergence as the national crush for a cameo role was anticipated.’ It simply happened that the way the director portrayed her character in the film resonated with tremendous success.”
The success story of Triptii Dimri as the ‘national crush’ wouldn’t be complete without acknowledging the strategic efforts of the marketing team behind the film ‘Bulbbul’ and Triptii’s overall brand image. The marketing head of the movie ‘Animal’ recently opened up about the meticulous planning and execution that contributed to Dimri’s rise in popularity.
According to the marketing head, the emphasis was on authenticity and relatability. Triptii’s interviews, social media presence, and public appearances were carefully curated to showcase her genuine personality, making her more accessible to fans. The team leveraged the power of storytelling to create a narrative around Triptii Dimri, allowing the audience to connect with her journey in a meaningful way.
Triptii Dimri vs. Rashmika Mandanna:
While Rashmika Mandanna has enjoyed immense popularity as a beloved actress, the ebb and flow of fame in Bollywood are inevitable. Triptii Dimri’s rise doesn’t necessarily diminish Mandanna’s standing but rather reflects the ever-changing preferences of the audience. Bollywood is a vast and diverse landscape, with room for multiple stars to shine simultaneously.
Published by HOLR Magazine.