HOLR breaks down the story as tensions flare between White Lotus actresses following Sydney Sweeney’s controversial jeans campaign.

Sydney Sweeney’s Denim Drama

November 6, 2025: Sydney Sweeney has found herself at the center of social media buzz once again — this time over a jeans advertisement that many fans labeled “out of touch” and “tone-deaf.” The Euphoria and White Lotus star recently defended her partnership with a luxury denim brand after being criticized for the ad’s lavish production and suggestive tone.

Sweeney, who appeared in the campaign modeling designer jeans while performing domestic chores in a glam setting, argued that the concept was meant to be “empowering and fun.” However, her explanation didn’t land well with everyone — including one of her former White Lotus co-stars.

Aimee Lou Wood’s Subtle Shade

Aimee Lou Wood, best known for her role in Sex Education and a standout appearance in the second season of The White Lotus, appeared to take a subtle swipe at Sweeney’s defense. The actress shared a cryptic Instagram story featuring a face-palm emoji alongside a screenshot of Sweeney’s recent interview — a move fans immediately interpreted as shade.

Social media erupted within hours, with users debating whether Wood’s post was directed at Sweeney or simply a coincidence. Many fans saw it as a not-so-subtle jab at the actress’s attempt to justify what some labeled a “tone-deaf” marketing campaign.

While Wood has not directly mentioned Sweeney by name, followers were quick to connect the dots, noting the timing and context of her post.

The Internet Divided

The debate surrounding Sweeney’s jeans campaign has divided fans across platforms. Supporters praised her for embracing her image and success, arguing that the backlash reflects society’s double standards toward women in Hollywood. Critics, however, claim the ad’s messaging felt disconnected from the everyday struggles of her audience.

HOLR has the latest on the story, with both fan camps sparring online — some siding with Sweeney’s confidence, others applauding Wood for calling out what they perceive as performative feminism.

Silence from Both Stars

Neither Sydney Sweeney nor Aimee Lou Wood has issued any direct public comment since the exchange gained traction. Insiders close to the production of The White Lotus suggest there’s no real feud between the two actresses, though both are reportedly aware of the social media firestorm.

Still, fans are eagerly watching to see if either star will address the speculation. Until then, the drama surrounding a single pair of jeans continues to prove that in Hollywood, even a fashion campaign can spark a full-blown controversy.

What began as a stylish brand promotion has spiraled into a viral celebrity showdown — with fans dissecting every emoji, caption, and quote. Whether it’s shade or simple coincidence, one thing’s clear — The White Lotus stars have turned social media into their newest stage.