The Gigi Hadid x Frankies Bikinis tale unfolds with countryside-inspired prints, romantic fabrics, dainty details, and the sweetest summertime cozies. With gorgeous materials and the most delicate new additions to classic swimwear, prepare to be lured further into the countryside fantasy.

Gigi collaborated with a childhood friend, the founder, and creative director of the LA-based swimwear label Frankie Bikinis to create swimwear and loungewear. This collection is inspired by Gigi’s carefree days in her family’s gorgeous Pennsylvania farmhouse. Here, find out, the Best of the Collaboration between Gigi Hadid x Frankies Bikinis:

Frankies Bikinis is famous for its neon tie-dye, and vibrant floral motifs but this collection takes a completely different turn. The designs are cute and quirky, and they encapsulate the Americana beauty that Gigi is known for. Even without vibrant neon, delicate ruffles, light pastels, and signature plaid are making a big summer statement.

Photographer, Alana O’Herlihy incorporated elements of happy, youthful summers filled with wanderings in the woods, days on the lake, and drives in the bed of a truck in the campaign pictures.

Frankie and Gigi were featured in the collection by another longtime friend, Alana O’Herlihy, and the energy on set was “contagious,” according to Frankie. “What’s amazing about Gigi and Alana is that we’re always supporting and cheering each other. We will never forget coming together to work on a project together” she added.

The design is driven by their sandy beach, surf chick upbringing, it also pays tribute to moments spent at the Hadid family farm, where Gigi, her sister Bella, and their pals frequently get away from their hectic everyday lives. Every detail of the collection is designed with the goal of recreating “dreamy” summer days on the supermodel’s farm.

The location carries “so many memories of family and love and friendship,” according to Frankie, which is reflected in the warm colors and nostalgic patterns. Gigi designed the G+F tree stump emblem, which appears in the second drop. The collection also contains children’s pieces made collaboratively by the mother of one. The mother and baby deer design pay gratitude to her personal journey as a mother to her daughter Khai.

Frankies Bikinis have always been on top of swimwear trends, and it is the first destination to find a three-piece bikini/skirt set with matching accessories. The brand has even brought back the tankini, which is currently one of the most popular swimsuit designs for summer 2022.

The 98-piece collection, which includes both swimwear and loungewear, arrives just in time for the warmer weather. The pieces range in price from $45 to $185 and are available in sizes ranging from XS to XXL. The collection is available on Frankiesbikinis.com.

Article published by HOLR Magazine