Fall fashion is all about being bold and taking the next step towards whatever adventure the season has to offer. Montreal-based ALDO is looking to celebrate individuals and collective next steps with the second iteration of its ‘Step Into Love’ fall campaign.
ALDO, the international leader in fashion footwear and accessories, is set to debut the second iteration of its Step Into Love fall 2021 campaign. The campaign was originally made popular in 2020 with their hugely successful TikTok dance contest that reached over 5.4B views.
This time, the brand is tapping into the central theme of bold self-confidence through the theme of ‘Stepping Into Next’. Their aim is to encourage its global #ALDOCrew to show what steps they’re taking to become the best versions of themselves.
The campaign video was conceptualized by Ogilvy Creative Agency. The video follows a diverse group of individuals as they pass through five different globally ubiquitous settings. Each scenario spotlights one of the collection themes; from edgy, to sexy, to casual street style and beyond. It highlights the brand’s collection breadth while celebrating self-expression no matter where the next chapter leads.
The campaign stars a group of nine local models who were shot from the waist down to focus on feet moving forward through the campaign’s chapters. At the end of the video, they celebrate together in a vivacious moment on a beautiful downtown rooftop.
Both the campaign video and photos were shot locally in Montreal. It highlights the brand’s hometown and Canadian creatives, and is set to Sofi Tukker’s hit song, “Purple Hat”.
It was directed by Adrian Villagomez and Derek Branscombe as director of photography. Kelly Jacob was the photographer and Cary Tauben was the stylist.
“This has been an incredibly difficult year for all of us around the world, so for this Step Into Love campaign, we really wanted to focus on the optimism of the future, and the concept that a single individual is multifaceted and capable of embracing every version of themselves. The campaign celebrates individual and collective next steps since shoes don’t just tell a story about what you’re doing in a given moment, they also tell a story about where you’ve been, where you’re going and who you may become along the way,” said Daianara Grullon Amalfitano, Senior Vice President ALDO Brand.
“Stepping Into Next” Contest
With the goal of engaging and mobilizing their community, ALDO will be launching a massive global social media contest on Instagram. The brand will invite its audience to highlight a recent “next step”.
Whether it’s achieving a goal, checking an item off their bucket list or simply taking a small step to becoming the best version of themselves.
Tapping into the social media trend of transitions, consumers from around the world will be encouraged to take inspiration from the Step Into Love campaign. They’ll submit their entry on Instagram via Reels or Stories to showcase how they are “Stepping Into Next” using the @aldo_shoes original sound (Sofi Tukker – Purple Hat).
All entries will have to tag @Aldo_Shoes and include campaign hashtags #StepintoLove and #StepIntoNext for a chance to win $5000 towards their next chapter.
Hype up your achievements and celebrate the next steps in life with ALDO.