Anna Paul Empowering Gen Z Through Social Media and Beauty

Early Life and Rise to Fame

July 03, 2025: Born on May 10, 1999, in Germany, Anna Paul moved to Australia during her childhood. She gained prominence as a social media influencer, captivating audiences with her engaging TikTok videos, daily vlogs, and lifestyle content. With over 7 million followers on TikTok and 24 million views on YouTube, Anna has become a beloved figure among Gen Z audiences. Her content often features relatable moments and personal insights, resonating with young adults and teenagers.

Paullie: Anna Paul’s Skincare Line

In 2023, Anna expanded her brand by launching Paullie, a skincare line designed with her Gen Z fan base in mind. The brand debuted with four products: Calm Cleanser, Reset Hydrating Serum, Daydream Moisturiser, and Take Time Clay Mask. Each product is priced under $30 AUD, making skincare accessible to a broader audience . Paullie has garnered significant attention, with a six-figure waitlist prior to its launch, indicating strong demand and fan support .

Image Credit: @annapaul, Instagram, December 2024

Community Engagement and Reception

Anna’s foray into skincare has been met with both enthusiasm and skepticism. While many fans appreciate her efforts to create affordable and effective skincare products, some critics view the launch as a commercial endeavor targeting her young audience. Despite mixed reviews, Anna’s transparency and engagement with her followers have maintained her popularity and credibility within her community .​