Brazilian Director Urges Hollywood to Extend Theatrical Windows

A Strong Appeal for the Future of Cinema

November 30, 2025: A prominent Brazilian filmmaker is calling on Hollywood studios to extend theatrical windows, arguing that shortened release timelines are harming global cinema culture and weakening the industry’s creative ecosystem. The director’s comments have reignited ongoing debate about the balance between streaming convenience and the cultural importance of traditional theaters.

Why Theatrical Windows Matter to Filmmakers

According to the director, theatrical releases remain the most immersive and impactful way for audiences to experience cinema — especially for international films that depend heavily on word-of-mouth and festival buzz. He stressed that when films move to streaming too quickly, they lose the momentum needed to build meaningful engagement, particularly outside of the U.S.

Hollywood’s Shift Toward Shortened Release Cycles

In recent years, many major studios have drastically reduced the time movies spend exclusively in theaters. What was once a 90-day window has shrunk to as little as 17 days for some releases, with many titles moving swiftly to digital platforms.
The director argued that this trend prioritizes short-term profits while undermining long-term cultural impact, making it harder for smaller filmmakers — especially those outside Hollywood — to compete.

The International Impact of Hollywood’s Decisions

Because Hollywood dominates global distribution, its strategies significantly influence how films are showcased worldwide. The Brazilian director noted that when theatrical windows compress, international box office numbers suffer, festivals lose momentum, and local theaters struggle to stay profitable.
He emphasized that regions with thriving cinema cultures depend on sustained theatrical runs to highlight diverse voices and bring audiences into theaters beyond opening weekend.

A Call for Collaboration, Not Criticism

The director made it clear that the goal isn’t to attack Hollywood, but to encourage meaningful conversation. He urged studios and streamers to explore hybrid models that can protect theaters while still supporting digital growth.
He suggested longer windows for major releases, targeted support for international markets, and new strategies to ensure films have time to resonate before shifting platforms.

Growing Support Within the Industry

Several filmmakers across Europe, South America, and Asia have echoed these concerns, saying the heart of cinema lies in community experiences — not instant streaming access. Many believe a balanced approach would help maintain both artistic integrity and financial sustainability.

A Debate That Will Shape Cinema’s Future

As streaming continues to reshape entertainment, the call to extend theatrical windows signals a broader desire to preserve the magic and cultural significance of moviegoing. Whether Hollywood will respond remains to be seen, but the director’s comments have added renewed urgency to a conversation that affects filmmakers and audiences across the globe.