Burton has dropped a new collection from their Mine77 line that can keep you warm and dry on the hill and look stylish for some beers after.
Chances are if you frequent the ski-hill during the winter months, you’re no stranger to the discernible feeling of gear envy. Scoping all the bells and whistles of your fellow snow enthusiasts coming down the mountain while you ride up the chairlift is part of the fun. Snowboarding giant Burton provides gear that crosses the barrier from hill to streetwear which inspires that same feeling of longing, with their Mine77 line of casualwear. When Jake Burton Carpenter founded his snowboard brand from humble beginnings in a Vermont barn, everything was done by hand. Fast forward to 2018 and after establishing one of the biggest names in winter sports history, Carpenter found himself missing the dog days of hands-on crafting and innovation that came before manning a multi-million dollar snowboarding company. Until his tragic passing in 2019, Carpenter handled every detail of the Mine77 line from the photoshoots to the fabric and fit. Since then his youngest son Timi has taken over, and the ball hasn’t stopped rolling as innovative new gear has continued to release every season honouring his father’s passion for product development.
Mine77’s fall 2021 drop is chock-full of technical (not to mention genderless) relaxed pieces that tribute the brand’s Vermont ski-hill roots. A dialled offering of winter gear from turtle necks to snap shirts, all crafted with cutting-edge specifics that you’d expect from a snowboard brand. The Bonded Hoodie is constructed from a lightweight waterproof fabric all in a wine-purple colourway that’s perfect for an under-layer for the hill or with a pair of jeans. Timi’s dad’s “core values of comfort, zippered pockets, and looking presentable.” are kept alive and well with the Stretch Street Pant. A total of 6 convenient pockets built in different sizes are scattered throughout the garment, while an elastic waist keeps the pants secure that are built from a 4-way stretch material. It wouldn’t be a stylish outerwear release without a hit of Goretex. The Snap Shirt is built to withstand the harshest elements yet casual enough to replace a flannel shirt, in the words of Timi Carpenter it’s a “Jake of all trades”. Mine77’s bellwether this drop is undoubtedly the sherpa fleece jacket and pant combination. Blue Italian Sherpa fleece is offset by purple nylon patches and pockets, giving the ultimate Vermont ski-bum vibe. Cozy and technical, sherpa jackets are a long-standing staple in Mine77’s short history and a personal favourite of the founder.
With the profound popularity of specialized garments built for the outdoors, it’s about time a snowboarding brand stepped into the mix. Consistent drops of versatile clothing have helped to write a new chapter in the brand’s history that spans almost 50 years. Look out for Mine77’s release to arrive online and in-stores this month.