e.l.f. Cosmetics Invites Fans to Its Super Bowl Sunday Bash: The E.L.F. TIME Show

February 7, 2025:  As football fans gear up for the biggest game of the year, e.l.f. Cosmetics is bringing the glam to Super Bowl Sunday with its highly anticipated E.L.F. TIME Show. The beauty brand is making history with a star-studded event designed to celebrate self-expression, inclusivity, and, of course, fabulous makeup moments.

A Beauty Takeover at the Super Bowl

e.l.f. Cosmetics is known for its viral marketing strategies, and this year, it’s taking things up a notch by hosting its own Super Bowl-themed event. The E.L.F. TIME Show is set to be an unforgettable experience, featuring celebrity guests, beauty influencers, and exciting giveaways.

With the Super Bowl being one of the most-watched television events, e.l.f. Cosmetics is seizing the opportunity to blend sports and beauty culture, proving that game day is not just about touchdowns—it’s also about looking and feeling your best.

What to Expect from The E.L.F. TIME Show

Fans tuning in to The E.L.F. TIME Show can expect:

  • Surprise Celebrity Appearances – Rumors are swirling that A-list stars and top beauty influencers will join the event.
  • Exclusive Product Launches – e.l.f. may be dropping limited-edition Super Bowl-themed beauty products.
  • Live Makeup Tutorials – Get game-day ready with expert tips on achieving the perfect Super Bowl glam.
  • Giveaways & Contests – Viewers will have the chance to win exclusive e.l.f. Cosmetics bundles and Super Bowl prizes.

A Game-Changer in Beauty Marketing

By tapping into the Super Bowl audience, e.l.f. Cosmetics continues to break industry norms. Known for its budget-friendly, high-quality products, the brand is proving that beauty belongs in every space—even the football world. This event reinforces e.l.f.’s commitment to inclusivity, encouraging fans to embrace makeup as a form of self-expression, no matter the occasion.

Where and How to Watch

The E.L.F. TIME Show will be available for streaming on e.l.f. Cosmetics’ official social media platforms and website. Fans can tune in before kickoff for a dose of entertainment, beauty tips, and exclusive content.

As e.l.f. continues to revolutionize the beauty industry with innovative campaigns, this Super Bowl party is shaping up to be a must-watch event. Whether you’re there for the game or the glam, The E.L.F. TIME Show is set to bring excitement to Super Bowl Sunday.

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Published by HOLR Magazine

Sources: Business Wire, Marketing Brew, Peole, Dailymotion, Ad Age, Stock Titan, e.l.f. Cosmetics

Image Credit: e.l.f.; Michael Owens/Getty