Fashion Forward Friday: Viral Activewear, DEZI Collab, New Reformation Launch and more!

It’s Friday, and HOLR is rounding up the latest fashion news! From Reformation’s new launch to a viral activewear brand to try for spring and summer, here’s the 411.

Reformation x Jimmy Fairly Drop NEW Limited-Edition Collection

Introducing Reformation x Jimmy Fairly! This year’s collection introduces seven new styles that blend vintage-inspired frames with modern, best-selling silhouettes from the original launch.

Designed in Paris and crafted in France, these sunglasses are made to turn heads around the globe. Setting themselves apart from conventional plastic eyewear, every pair is crafted from 100% plant-based, biodegradable bio-acetate—completely free of virgin materials.

We’re loving the following shade styles: The Flore, The Jeanne, The Jade, The Brune, The Anna, The Coline, and The Eve.

WISKII is Going Viral!

WISKII Activewear is going viral online for its sleek, fashion-forward designs that blur the line between gym wear and street style. Social media users are raving about the brand’s flattering fits and bold, elevated aesthetics, making it a standout in the athleisure space.

We’re obsessed with some of the latest launches, such as the Dynamic One Shoulder Sports Bra with the scalloped edge and the figure-flattering V-Waist Yoga Legging. Plus, some of the bestsellers from the brand, such as the Scalloped Cropped Long Sleeve Top and the Mirto Knit Sleeveless Dress, are currently viral!

DEZI x Benefit Cosmetics Collab is (Cherry) Red HOT!

This exciting new collab between DEZI and Benefit Cosmetics is now exclusively available at Sephora.com.

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This exclusive set features a pair of limited-edition tinted sunnies, designed by Desi Perkins, and Benetint’s newest shade, Dark Cherry. Available online only.

Oh Polly’s The Birthday Collection is Turning Heads

Oh Polly’s new birthday collection is going viral for its stunning silhouettes and eye-catching, sparkly designs that are perfect for celebrating in style.

Fans online are praising the collection’s glamorous vibe and statement-making pieces, calling it one of the brand’s best drops yet. Our faves from the drop include: Averie, Vasanta, Connie, and Orren.