Pop culture TikToker, Lauren, AKA @laurenisgossip, talks to HOLR about what’s trending right now!
Lauren, from @laurenisgossip on TikTok, is giving HOLR the inside scoop on what it means to cover trending pop culture news on the platform. From how she got started in the social media space to where she gets her inspiration from, Lauren is giving HOLR the latest on what it takes to be “Your Pop Culture Bestie.”
Get to Lauren- and her content!- below!
Talk to us about how you got started in the social media space.
It started way, way back!
I started a Twitter account when I was around 11 because my best friend and I were obsessed with Justin Bieber in Middle School. We were thinking, how do we talk about him without bothering all of our friends? We thought that we should try Twitter so we signed up and connected with a bunch of girls our age at the time who were also obsessed with Justin Bieber. We basically ran Justin Bieber stan Twitter accounts. I ran it up until 2014, which was my Senior Year in High School. I stepped away from Justin Bieber content a little at this point and started talking more about Pop Culture in general. The transition made people unfollow me because they wanted Justin Bieber content.
In College, I took a step back from everything, but I love knowing Pop Culture and being involved. During the pandemic, all I was following on TikTok were Pop Culture influencers and I thought to myself, “I could do this too.” After much debating in my head I decided to go for it. I started my TikTok account in 2022 and started growing my following, so that’s basically how it started.
Your content is mainly Pop Culture-related but what type of specific content do you love sharing on your platform?
I honestly still love sharing Justin Bieber content! I will be a Belieber until I die. I think I made like 6 videos on the Biebers’ pregnancy announcement.
I also really like doing deep dives, although they take a lot of time. More recently, I covered Madison Beer and Kylie Jenner’s friendship just because I am Kylie’s age and I always looked up to her. I wanted to know what happened so I decided to do a deep dive. I have also done Justin Bieber and Kardashian deep dives. Those are my favorite to cover although they do take up a lot of time.
How long does it take you to research, create, and upload a video on TikTok?
Short videos that I see in the morning- for example, something from TMZ or trending topics on Twitter- once I get the details they take me about 3o-ish minutes to complete. I also make sure to get both sides of a story if there is one. It’s just to get people in the know so I can talk to my followers and get their opinions on what’s trending right now.
Longer pieces take me approximately a few hours to gather all of the details. These videos are usually over a minute long. Deep dives that are longer and more detailed in length can take days as I go through different sources and sites to compile everything together and credit the right people or platforms.
Where do you get the inspiration for your TikTok videos from?
I would say it’s half online and half are comments that I get. A lot of my followers will ask me to talk about things and I will do research about it because I want them to get the content that they like. I get a lot of DMs where people will sometimes ask me to look into things or ask for my opinion on things. I love getting DMs with that feedback. If I see something trending online or that is in the Pop Culture world, I always love to talk about it.
How do you like interacting with your audience on TikTok?
For the first hour after I post a TikTok, I sit in my comment section waiting to chat with people! I want to hear peoples’ perspectives or points of view. I love to continue the conversation surrounding the topic. People DM me all the time, and anyone who follows me or sends me a link, I always make an effort to reach out or message them back.
Do you have any channel goals for 2024?
I hope to get to 100K in 2024! I am going to aim to post consistently for the rest of the year. I hope to get more involved in the community as well and get behind some brands. I’m hoping to make more connections with brands that I can share with my audience. It’s so exciting!
What are the biggest stories trending online today? Read the latest here
Published by HOLR Magazine
Image Credits: Lauren is Gossip