The viral SKIMS face mask vanished in minutes, but shoppers have already found a budget-friendly alternative online.

July 31, 2025: Kim Kardashian has done it again — her latest SKIMS release, a face-contouring shapewear mask, sold out within minutes of launch, leaving fans scrambling to get their hands on one. But if you missed out, don’t worry — there’s already a buzzed-about dupe available on Amazon that’s giving the real thing a run for its money.

The newly released SKIMS “Face Shapewear” — designed to sculpt, lift, and contour the jawline — caused an internet frenzy upon announcement. Promoted as the next step in everyday beauty enhancement, the sleek compression mask quickly gained traction thanks to Kim’s social media tease and high-profile celebrity endorsements.

Sold Out in Minutes

As expected, the limited drop sold out almost immediately, with some styles disappearing in under five minutes. Resale prices are already popping up on second-hand platforms at double or triple the original retail cost.

The Viral Amazon Dupe

But savvy shoppers were quick to find a solution: a highly rated alternative on Amazon offering similar compression support, breathable material, and skin-lifting benefits — all for under $15. Thousands of TikTok users are already reviewing the dupe, claiming it delivers results nearly identical to SKIMS, especially for those looking to enhance their jawline or reduce puffiness.

What’s the Difference?

While the SKIMS version boasts premium fabrics and a fashion-forward look, the Amazon version focuses on function — and affordability. Plus, it’s available in more colors and sizes, making it an accessible option for many.

So, if you’re not ready to splurge or simply missed the SKIMS drop, this Amazon find might be your next best beauty hack. Kim may have sparked the trend, but the internet has already found a way to keep it going — for a lot less.