The Kylie Jennner Cosmetics CEO channels elegance and edge in bold seasonal looks

Bold Elegance with a Modern Edge

July 19, 2025: Kylie Jenner steps into the spotlight as one of the celebrity muses for Miu Miu’s Fall/Winter 2025 “Femininities” campaign. Captured in a moiré silk backdrop, Kylie exudes both softness and strength—balancing oversized knits with tailored silhouettes, and pastel femininity with bold statement pieces.

Three Show-Stopping Looks

Forest Green Knit Ensemble – She wears a slouchy off-shoulder chunky sweater and matching skirt, styled with a rhinestone necklace, fur stole, black oxford shoes, and a sleek leather handbag.

Effortlessly Chic – Kylie sports a navy polo oversized over a red strapless top, paired with grey pleated trousers, a floppy hat, gold bracelets, and subtle sophistication.

Satin Sophistication – A thigh-length black satin jacket is completed with a bubblegum-pink bag and knee-high socks, mixing luxe textures with playful tones.

Celebrating Multifaceted Femininity

Miuccia Prada’s “Femininities” theme explores feminine identity through complexity and character. With Kylie alongside models like Towa Bird and Myha’la, the campaign emphasizes resilience and charisma over surface glamour—highlighting individuality as the era’s ultimate luxury.

Kylie’s Fashion Evolution

Known for her dynamic personal style, Kylie’s latest work with Miu Miu fits into a broader narrative: post-motherhood, she’s embraced a “dark feminine” aesthetic, choosing poised, mature elegance over maximalist fashion. This campaign marks a continued departure from ultra-glam to nuanced refinement, reinforcing her growing influence in fashion.

Image Credit: Instagram /@ people_style

What This Means for Kylie & Miu Miu

For Kylie: A powerful alignment with a venerable luxury brand spotlighting her creative growth beyond beauty and lifestyle entrepreneurship.

For Miu Miu: The partnership reinforces their celebration of real-world femininity, rooted in depth, sophistication, and cultural resonance.

Fashion Calendar Note

Look for the full campaign rollout across print ads, digital platforms, and Miu Miu boutiques in the coming weeks—marking a standout moment in the fall/winter fashion lineup.

Kylie Jenner’s debut as a Miu Miu muse isn’t just about style—it’s a statement: her fashion vision matured, her influence expanding, and her presence unmistakably chic.