Kylie Jenner recently announced that her clothing brand, Khy, would be launching swimwear.
Kylie Jenner Clothing Brand Khy
July 12, 2024– According to this TikToi video posted by Kylie Jenner’s brand, Khy, the reality star is launching swimwear in the clothing line’s latest vacation drop.
@khy khy drop 008: Vacation Shop is here. this collection offers a range of must-have swimwear styles and elevated cover-ups in a balanced palette of neutral and bright shades. each piece is available in sizes XXS-4X now on khy.com
Kylie Jenner Swim
In this new Instagram post by @kyliejenner here, Jenner announced the new launch which features a collection “features buttery soft swim” that’s “90s-inspired” highlighting styles that include “mesh and soft stretch coverups.”
The collection is available at Khy.com and the price ranges between $34-$78 for the new product line-up.
Kylie Swim
This new launch follows the September 2021 launch of Kylie Swim, which was met with disappointment online after people started getting their products in the mail and reviewing them. Kylie Swim allegedly featured see-through material and little coverage which defeated the purpose of being able to rock these bikinis while swimming.
People took to platforms like TikTok to share their honest opinions about the brand and how it measured up to other brands on the market. The overall consensus was that people were less than impressed with the final product.
For instance, @tinytello took to TikTok here to compare Kylie Swim to other popular brands, including her own.
@tinytello Part 1 Kylie Swim #ChimeHasYourBack #CandyCrushAllStars #popculture #latinxbusiness #latinxcreated #hellofall #todayilearned
Kylie has had other successful Khy drops in the past so hopefully the reality star and her team took past constructive criticism to the drawing board to ensure the new Khy launch measures up to her audience’s standards of what they expect for swimwear.
We’re excited to see what people think about the new Khy launch because it looks super cute. What are your thoughts?
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Published by HOLR Magazine
Image Credit: @khy TikTok, @kyliejenner Instagram