This is the first mini-golf experience that has been specially designed to cater to the 21+ crowd- think caddies, cocktails, and crazy courses!
Prepare to be transported to the roaring 1920s with Swingers, a one-of-a-kind, immersive mini-golf experience, unlike anything you’ve seen before. The London-native brand recently debuted a new location in New York City, which features everything you could hope for and more in a mini-golf course, including gourmet street food, delicious cocktails, and crazy courses- all situated at the iconic Virgin Hotel, NYC.
Swingers is a must-try experience for anyone looking to elevate their mini-golf game, and we’re breaking down the details surrounding the brand’s beginnings and the latest US location, below.
Swingers – The beginning
Crazy golf turned out to be a crazy good idea for Swingers co-founders and CEOs, Matt Grech-Smith and Jeremy Simmonds, who initially bonded over creating and marketing events and brands. This shared experience between the two eventually inspired the team to open their first venture for the Swingers brand in 2014 – a pop-up that lasted for 5 months at Factory 7 in London’s Shoreditch.
After a successful pop-up, the duo set out to create a permanent Swingers site. Two years later, in May of 2016, a Swingers location opened in London and consisted of 2 nine-hole crazy golf courses, 5 bars, and 3 street food vendors. The location was extremely popular which led to the development of a second location in the West End in March of 2018. This venue had a seaside theme and featured two nine-hole courses, 4 bars, 4 street food vendors, and the opportunity to book private spaces.
Coming off the heels of two successful London venues, the original sites in the West End and City also unveiled a larger extension plan earlier this year. As a result, Swingers plans to open three locations in 2023 and five locations in 2024 and 2025.
Fast-forward to 2022, the brand is currently thriving in the Big Apple with a new NYC location!
The brand takes NYC by storm with Swingers NoMad
From the UK to the US, Swingers has officially crossed the pond as an elevated experience offering the ultimate in mini-golf. Upon its debut in the US, Swingers opened its first location in Washington, D.C. last year, which the brand’s new audience took a liking to.
As a result, Swingers’ has landed in NYC with a new venue – located in the heart of Manhattan at the Virgin Hotel – which made its official debut in June 2022. Swingers NoMad features a series of crazy golf courses that are set around the site’s focal point – a lavish clubhouse – in which attendees are transported to a 1920s English country golf club through intricate details and expertly-crafted cocktails.
Swingers is NYC’s first mini-golfing experience that specifically caters to the 21+ crowd. In this sense, guests will enter a new era of mini-golf as they are served eclectic cocktails by caddies and have the opportunity to listen to live DJs. This is so much more than just mini-golf.
“Swingers will offer New Yorkers a completely unique and immersive experience that is unlike anything they’ve ever seen before,” said CEO and co-founder Matt Grech-Smith. “Following the success of our first U.S. location in D.C., we’re excited to bring Swingers to New York City, a city known for its prominent hospitality industry and eclectic nightlife. Beyond that, we’ve been incredibly busy behind the scenes over the last few years and we are happy to be able to talk about some of our expansion plans as we react to burgeoning demand and grow our business in the U.S. and the U.K.”
The brand’s latest venue stretches 23,000 square feet and features impressive 20-foot-high ceilings. The space also includes three nine-hole crazy-golf courses, four gourmet street food brands, six cocktail bars, and a series of private rooms that are available to book.
If you’re planning on making a night out of it with colleagues, friends or family, private events, group bookings, and packages for the NYC venue can be found here.
Swingers’ top-tier features
Similar to its UK counterparts, the brand’s US locations also offer attendees a unique dining experience, in which Swingers chooses to partner with locally recognized restaurant brands in order to cater to each distinctive clientele. As a result, Swingers NoMad has partnered with gourmet NYC food vendors: Sauce Pizzeria, Miznon, Fonda, and Mah Ze Dahr Bakery to offer guests a delicious dining experience during their rounds.
Expertly crafted cocktails complete the Swingers experience, in which this location’s budding cocktail list features signature classic cocktails from both London and D.C., in addition to 12 unique cocktail blends created especially for NYC’s Swingers NoMad.
Why is Swingers a go-to?
Everything about Swingers makes it a must-try for anyone over the age of 21 – it’s perfect for date night, girl’s night, or hanging with the guys. From cocktail-carrying caddies to crazy courses to local food vendors, Swingers offers the ultimate in mini-golf.
After cementing itself as a top destination in London, US guests now have the opportunity to experience Swingers for themselves thanks to two dynamic locations that feature an immersive crazy golf experience like no other.
Be sure to visit Swingers’ official website for more information and to check out all of the brand’s must-try locations.
Published by HOLR Magazine.