Selena Gomez’s Rare Beauty Expands Its Lineup With Warm Wishes Soft Matte Powder Bronzer
Rare Beauty Introduces a New Bronzer Formula
January 14, 2026 — Rare Beauty, founded by Selena Gomez, is expanding its complexion range with the release of the Warm Wishes Soft Matte Powder Bronzer. The new product is now available for early access exclusively through the Sephora app.
Described as “warmth in a compact,” the bronzer introduces a soft matte powder formula to the brand’s popular Warm Wishes collection. The launch gives fans a new option for adding natural-looking warmth without shimmer.
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A Matte Powder Designed for Easy Wear
The Warm Wishes Soft Matte Powder Bronzer is designed to blend smoothly into the skin with a lightweight, buildable finish. The finely milled powder allows for subtle warmth or more defined bronze, depending on application.
Unlike heavier or overly shimmery bronzers, this formula focuses on a soft matte effect. It’s intended for everyday use, making it suitable for both minimal makeup looks and full glam routines. The compact packaging also makes it easy to travel with or use for quick touch-ups.
Image Credit: rarebeauty
Seven Shades With Inclusive Undertones
Rare Beauty is launching the bronzer in seven shades, offering options across a wide range of skin tones and undertones:
Summer Feels — light tan with warm undertones
Sun Blaze — tan with neutral warm undertones
Warmed Up — light brown with neutral warm undertones
Sunny Spirits — rich caramel with warm undertones
Radiate Warmth — rich brown with warm undertones
Bronze Bliss — deep brown with neutral warm undertones
New Dawn — deep brown with purple undertones
The expanded shade range reflects the brand’s continued focus on inclusivity, ensuring more people can find a bronzer that complements their complexion.
Image Credit: Sephora
Early Access Exclusively on the Sephora App
For now, the Warm Wishes Soft Matte Powder Bronzer is available only through the Sephora app. App-exclusive launches have become a popular way for beauty brands to offer early access while building anticipation ahead of a wider release.
Given Rare Beauty’s strong track record with previous launches, demand for the bronzer is expected to be high. Early shoppers are already sharing swatches and first impressions across social media.
Image Credit: rarebeauty
Why This Launch Matters for Rare Beauty
Since its launch, Rare Beauty has become known for combining thoughtful formulas with inclusive shade ranges. The addition of a matte powder bronzer expands the brand’s offerings while staying true to its skin-first philosophy.
With Selena Gomez continuing to emphasize authenticity and accessibility through the brand, the Warm Wishes Soft Matte Powder Bronzer feels like a natural next step. As beauty trends continue to favor soft, wearable makeup, this launch is positioned to become a staple in many routines.
Published by HOLR Magazine