Director recalls awkward first pitch for Sinners

Coogler shares hilarious memory

January 20, 2026: Ryan Coogler revealed he panicked during his first phone call pitching Sinners to Michael B. Jordan, joking, “Oh sh–, did I lose him?” The director admitted there was an awkward silence that made him think the actor had hung up.

Nerves kicked in.

Michael B. Jordan and Ryan Coogler Talk Creating Black Panther and  Reuniting for Fifth Film, Sinners

Image Credit: Yahoo

What happened on the call

Coogler said he was passionately explaining the concept when Jordan suddenly stopped responding. For a moment, he believed the connection had dropped — or worse, Jordan wasn’t interested.

Heart skipped a beat.

Image Credit: Getty Images

Jordan’s reaction revealed

Moments later, Jordan finally responded, explaining he was just processing the idea. Coogler laughed it off, realizing the silence meant intrigue, not rejection.

Relief followed.

Their creative history

The duo has collaborated on major hits, building a trusted creative partnership over the years. Coogler said their bond made the moment even more nerve-wracking.

High stakes call.

(L-R): Delroy Lindo, Michael B. Jordan, director Ryan Coogler on the set of 'Sinners'

Image Credit: Everett Collection

Fans love the story

Fans online found the anecdote hilarious, praising their genuine friendship and creative chemistry.

Wholesome moment.

Ryan Coogler and Michael B. Jordan on reteaming for 'Sinners'

Image Credit: Invision/AP

Final thoughts

Ryan Coogler’s story shows that even Hollywood’s biggest collaborations start with awkward moments. Luckily, silence turned into success.

Great ideas need patience.

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Published by HOLR Magazine

Image Credit: Getty Images