Selena Gomez Unveils Rare Beauty’s New Warm Wishes Soft Matte Powder Bronzer

January 11, 2026 — Selena Gomez is sharing her latest beauty must-have with fans, revealing Rare Beauty’s newest launch: the Warm Wishes Soft Matte Powder Bronzer. In a glowing Instagram post, Gomez described the product as her secret to “sun-kissed warmth,” teasing just how effortless the formula is to apply.

The post instantly caught attention, blending soft glam visuals with a clear message—easy, natural beauty is the goal.

Why This Bronzer Is Already Creating Buzz

According to Gomez, the bronzer was designed to be quick, buildable, and foolproof—perfect for everyday wear. Paired with Rare Beauty’s new Angled Powder Brush, the product promises a smooth, soft-matte finish that enhances warmth without looking heavy.

It’s makeup meant to feel intuitive, not intimidating.

 

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A post shared by Selena Gomez (@selenagomez)

Designed for Real-Life Beauty Routines

Rare Beauty has built its reputation around accessibility and ease, and this launch continues that philosophy. The bronzer focuses on blendability and comfort, allowing users to achieve a healthy glow in just a few swipes—no professional technique required.

For Gomez, simplicity remains key.

Launch Dates and Where to Buy

The Warm Wishes Soft Matte Powder Bronzer launches January 14 on the Sephora app, followed by an in-store and online release on January 15 at Sephora, Sephora Canada, Sephora Mexico, Sephora at Kohl’s, and RareBeauty.com.

The staggered rollout is already fueling anticipation among fans and beauty lovers alike.

Selena Gomez’s Vision Behind Rare Beauty

Since founding Rare Beauty, Gomez has emphasized products that celebrate individuality rather than perfection. This bronzer reflects that mission—enhancing natural features while keeping the process effortless and enjoyable.

Beauty, in her world, should never feel complicated.

Fans Are Ready to Try It

The response to Gomez’s post was immediate, with fans praising the warm, radiant look and counting down to launch day. Many noted how the bronzer aligns seamlessly with Rare Beauty’s signature soft-glam aesthetic.

It’s another release that feels personal, intentional, and on-brand.

A Glow That Feels Like You

With the Warm Wishes Soft Matte Powder Bronzer, Selena Gomez isn’t just launching a product—she’s offering a shortcut to confidence. One brush, one step, and a glow that looks like it came naturally.

And for Rare Beauty fans, that’s exactly the appeal.