Online reaction turns harsh as critics urge brand to stop
Sweeney’s brand faces growing criticism
January 28, 2026: Sydney Sweeney’s underwear brand has been dealt a major blow after a wave of negative fan reactions flooded social media. Critics have bluntly urged the brand to “make it stop,” signaling mounting frustration rather than support.
Backlash builds.
Image Credit: Getty
What sparked the outrage
Fans pointed to recent marketing choices and product messaging that many felt missed the mark. Some accused the brand of overexposure, while others questioned its creative direction.
Tone questioned.
Image Credit: SYRN
Social media reaction turns brutal
Comment sections quickly filled with complaints, memes, and calls for the campaign to end. What was meant to be bold branding instead became a lightning rod for criticism.
Internet turns.
Brand loyalty put to the test
While Sweeney maintains a strong fanbase, the reaction suggests celebrity backing alone may not be enough. Consumers appear increasingly vocal about authenticity and fatigue.
Patience thin.
Image Credit: SYRN
No response from brand yet
Neither Sweeney nor the brand has publicly addressed the backlash so far. Silence has only fueled speculation about whether changes are coming.
Waiting game.
Image Credit: Sydney Sweeney/Instagram
Final thoughts
The backlash against Sydney Sweeney’s underwear brand highlights how quickly public sentiment can shift. In the age of instant feedback, fans aren’t shy about saying when something isn’t working.
Reality check.
Published by HOLR Magazine