How to Buy Passes for the Highly Anticipated Florida Beauty Event

Tickets Officially Drop Today

January 21, 2026 — Beauty fans, mark your calendars: tickets for Ulta Beauty World 2026 officially go on sale today. The highly anticipated beauty convention is set to take place in Orlando, Florida, bringing together top beauty brands, expert-led sessions, immersive experiences, and coveted swag for one unforgettable event.

Ulta Beauty World 2026 will be held on April 16, 2026, at the Orange County Convention Center, with an optional masterclass day scheduled for April 15. Due to high demand and limited capacity, tickets are expected to sell out quickly.

Ticket Sale Time and Pricing

Tickets are scheduled to become available this morning, and buyers are encouraged to act fast once sales open.

Here’s a breakdown of the ticket options:

• Expo Pass – $160 (plus processing fees)
  Grants access to the main expo floor on April 16, including brand booths, live demonstrations, product sampling, and the signature Ulta Beauty World swag bag.
• Masterclass Pass – $75 (plus fees)
  Provides entry to hands-on, expert-led sessions on April 15, focused on beauty techniques, trends, and education.
• Combo Pass (Expo + Masterclass) – $199 (plus fees)
  Includes access to both the masterclass day and the main expo.

Each attendee is limited to one ticket per person, and tickets are non-transferable and non-refundable.

How to Buy Ulta Beauty World 2026 Tickets

To purchase tickets, follow these steps:

• Visit Ulta Beauty’s official Ulta Beauty World page.
• Select your desired ticket type (Expo, Masterclass, or Combo).
• Complete checkout using a valid payment method.
• Your ticket will be delivered digitally via email — be sure to save it for event entry.

A government-issued ID matching the ticket holder’s name will be required at check-in.

What Attendees Can Expect

Ulta Beauty World is known for offering a premium, immersive experience. Attendees can expect:

• Interactive brand activations from more than 200 beauty brands
• Live tutorials and demonstrations from industry experts
• Educational panels and masterclasses
• Exclusive product launches and early access
• A highly sought-after swag bag reportedly valued at thousands of dollars

The event is designed for beauty enthusiasts aged 18 and over, with bag policies and on-site guidelines enforced by the venue.

Why Tickets Sell Out Fast

Ulta Beauty World has quickly become one of the most talked-about beauty events in the U.S., thanks to its combination of hands-on access, exclusive products, and high-value giveaways. With limited capacity and growing popularity, tickets historically sell out within hours.

Final Tip Before You Buy

If Ulta Beauty World 2026 is on your must-attend list, it’s best to be ready the moment tickets go live. With demand expected to be high, waiting could mean missing out on one of the biggest beauty events of the year.