person writing on white paper

A white paper is a long-form document that provides information on a specific topic. Research and statistics from reliable sources typically back it, often including graphics and visuals.

Let’s now see the specifics of white papers and how they differ from other documents and writings

White papers are written for commercial purposes and can increase product or service sales, depending on how they are used. They can be used to educate readers about a topic or to convince them that a product is a good choice for them. 

White paper often includes many images, diagrams, and charts to help readers better understand the information.

It may seem that white papers are no different from research papers. They have a lot in common, but still, they have very different intentions and purposes.

A research paper is a formal report on a subject that is primarily intended to add to an existing body of knowledge. Scientists and scholars often write these papers. Research papers are similar to other types of academic writing, such as dissertations or theses, which are well-known to people who have earned or are earning a doctoral degree. However, a dissertation is a longer academic paper requiring thorough research. Top online services, such as, provide high-quality thesis writing or professional dissertation editing and proofreading at a reasonable price. 

In conclusion, a white paper is a research document focusing on a specific topic, typically for a business or commercial industry. In contrast, other types of papers (research/ dissertation writing) are often written solely for scientific, academic and/or educational purposes.

Purpose of white papers

While it started as a government document used to educate policymakers, today, white papers are also used by many companies in marketing and sales. They are a great way to build trust with a casual reader and put you on the map for a target customer researching their options. It’s also essential to ensure your paper is part of a bigger plan for reaching your audience and driving new leads.

A white paper explains a product or service and provides a logical argument. Its intention may be: to generate sales leads, build thought leadership, make a case, grow email lists, increase sales, or inform and persuade readers.

White papers typically contain a lot of research, and they’re a great way to educate your audience and build topic authority in your niche. You can also use them as a lead magnet and share them with prospects to capture their email addresses.

There are many ways to create a white paper, but the goal is always to inform and persuade readers with factual data. These documents differ from brochures and other marketing materials as they are less flashy and more factual.


A white paper usually contains information about the product or service, customer testimonials, and case studies. This format is most commonly used in content marketing and as a lead-generation tool. A professional typically writes it with a strong background in the subject matter.

The format of a white paper should be easy to read and understand. The document should be broken up into sections with subheaders, use bullet points to make important information easier to spot, and avoid jargon.

It’s also important to proofread and edit your document. This helps ensure no mistakes may ruin your reputation as a business expert.


Depending on your business goals, you can create several white papers, such as backgrounders, lists, and advanced problem-solving guides. You can also include a call to action at the end.

The key is to produce a high-quality document that satisfies the needs of your audience and meets your business goals. The process can be time-consuming, but it’s well worth the effort. Start by identifying the goals you want to achieve, like increasing brand awareness in your niche or generating sales leads.


Now you know all the details about white papers and why they are essential and must be appropriately written to achieve a specific goal. We hope you liked our white paper description and found some interesting and helpful facts. 

Published by HOLR Magazine.