With a wide-ranging victory in the governor’s race, Sherrill inherits and can shape one of the most rapidly growing film production hubs in the U.S.

A Changing Political Landscape Meets a Growing Industry

November 7, 2025: Mikie Sherrill’s decisive victory in New Jersey’s 2025 gubernatorial election comes at a timely moment for the state’s film and television business. Her win signifies continuity of a pro-production environment while also raising the prospect of fresh priorities in economic development, labour, and incentives.

New Jersey’s film sector has enjoyed a remarkable surge: in 2024, in-state production spending reached $833 million, up significantly from $701 million in 2022. More than 550 productions were completed that year alone, and crew employment exceeded 30,000.

The Policy Engine Behind the Growth

A major driver of the boom is New Jersey’s Film & Digital Media Tax Credit Program. Recent legislation strengthened the credit, increasing the value for studio partners up to 40% of qualified expenses, doubling some bonus credits, and expanding eligibility to more kinds of media.

This incentive regime has attracted major investments — among them, Netflix breaking ground on a 500-k-square-foot studio campus at the former Fort Monmouth Army base, bolstered by more than $300 million in tax credits.

What Sherrill’s Victory Signals for the Industry

With Sherrill taking office, the film & TV industry in New Jersey stands at a potential inflection point:

Supportive Baseline: Her win suggests that existing production incentives will remain strong, offering stability for studios, service providers, and freelancers.

Potential Focus Areas: As a candidate with a military and legal background, Sherrill may emphasise workforce development, permitting streamlining, and regional equity — all of which matter to the production ecosystem.

Challenges Ahead: Cost pressures (energy, real estate, labour) and competing states are pressing. Ensuring New Jersey remains competitive will demand staying ahead in incentives and infrastructure.

Opportunity for Expansion: As productions continue to migrate for favourable economics and high-quality talent, New Jersey’s proximity to New York and its incentive credentials position it to gain further ground — and Sherrill’s early months will show how aggressively the state capitalises on that.

Why It Matters

The film-tax-credit arms race is in full force nationwide. With studios seeking predictable costs, access to skilled crews, and logistical ease, New Jersey’s momentum gives it a credible path toward being a top-tier production hub. Sherrill’s win removes uncertainty at the top, sends a signal of continuity, and opens opportunities for new strategic alignment between government and the entertainment sector.

Picture this: crews loading stages in Bayonne or Monmouth, a growing pool of local craft workers, and major releases touting “Filmed in New Jersey.” Sherrill’s administration has a clear runway — whether it capitalises on it will help determine how big “Jersey” becomes in the next chapter of Hollywood’s geography.