A new Loewe Tomato bag is going viral online. HOLR breaks it down.
June 7, 2024– According to this TikTok video posted by user @hannahkosh, Loewe- the designer brand- is going viral after a Tomato bag came about seemingly following a viral tweet.
Loewe Tomato
As the TikToker explains, a tweet featuring a Tomato that people deemed was “so Loewe” in terms of its unique pattern and shape has been turned into a real-life bag. The Loewe Creative Director (Jonathan Anderson) turned the pic into a real life product, shocking the internet.

Oh the power of social media!
The TikToker shows off some details about the bag, including how it resembles the iconic “Loewe Tomato,” the clasp closure, and the green detailing inside. The TikToker also dives into the alleged strap that is going viral along with it.
The caption of the now-viral post reads: Loewe meme to reality
View this post on Instagram
People in the comment section went wild with how accurate the real-life product is compared to the viral meme!
It is unclear if this bag is for sale or not at the moment.
What do you think?
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Published by HOLR Magazine
Image Credit: @hannahkosh TikTok, @homocowboi X, @jonathan.anderson Instagram



