Zendaya and Law Roach reunite for On’s womenswear collection and ‘Shape of Dreams,’ blending fashion, storytelling, and playful creativity

April 10, 2026 — Zendaya is known for her versatility, but her latest “role” might be her most unexpected yet. In a playful twist, she steps into the position of assistant to longtime collaborator Law Roach as the duo reunites for a new womenswear collection with On.

The campaign leans into humor and self-awareness, flipping their well-known dynamic on its head. For years, Roach has been the mastermind behind Zendaya’s most iconic looks—but this time, the roles are reversed, creating a narrative that feels both fresh and entertaining.

Image Credit: On

A Collaboration Built on Trust and Creativity

Zendaya and Law Roach’s partnership has long been one of the most celebrated in fashion. From red carpet moments to editorial campaigns, their collaborations consistently push boundaries.

This latest project reflects:

• Years of creative synergy
• A deep understanding of each other’s vision
• A willingness to experiment with storytelling

By stepping into a playful “assistant” role, Zendaya showcases not only her versatility but also the strength of their creative bond.

Image Credit: On

A Subtle Nod to Law Roach’s ‘Retirement’

Fans of the duo will recognize the clever reference woven into the campaign—a nod to Roach’s brief and much-discussed retirement from styling.

Rather than ignoring that moment, the campaign embraces it with humor. This self-referential approach adds depth to the project, making it feel personal and connected to their shared history.

It’s a reminder that fashion isn’t just about visuals—it’s about narrative.

Image Credit: On

Introducing ‘Shape of Dreams’

Beyond the collection itself, Zendaya and Roach are also starring in Shape of Dreams, a visually striking short film directed by Spike Jonze.

The film takes a different approach, leaning into:

• Dreamlike, surreal imagery
• Ballet-inspired movement
• A sense of fluidity and transformation

This artistic direction aligns seamlessly with the collection’s theme, creating a cohesive experience that blends fashion and film.

Image Credit: GC Images

The ‘Pocket-Size Zendaya’ Moment

One of the most talked-about elements of the short film is the inclusion of a “pocket-size” version of Zendaya—a playful and surreal detail that adds a layer of whimsy.

This creative choice highlights:

• The film’s imaginative tone
• Zendaya’s willingness to embrace unconventional ideas
• The blend of humor and artistry that defines the project

It’s moments like these that make the campaign memorable, encouraging viewers to engage with it on multiple levels.

A Collection Inspired by Movement

At the heart of the On womenswear collection is a focus on movement. Zendaya herself described the inspiration as being rooted in the idea that movement looks different for everyone.

This philosophy translates into designs that emphasize:

• Comfort and adaptability
• Fluid silhouettes
• Versatility across different lifestyles

Rather than imposing a single definition of movement, the collection celebrates individuality—an approach that feels both modern and inclusive.

Fashion Meets Function

On is known for its performance-driven approach to design, and this collection continues that tradition while incorporating Zendaya’s distinct style.

The result is a blend of:

• Athletic functionality
• Elevated aesthetics
• Everyday wearability

This balance ensures that the pieces are not only visually appealing but also practical, aligning with the needs of contemporary consumers.

Why This Campaign Stands Out

In a crowded fashion landscape, standing out requires more than just great design. This campaign succeeds because it combines multiple elements into a cohesive narrative:

• A strong creative partnership
• A playful, self-aware concept
• A visually compelling short film

Together, these components create an experience that goes beyond traditional fashion marketing.

Zendaya’s Continued Influence in Fashion

Zendaya has established herself as one of the most influential figures in modern fashion. Her ability to move seamlessly between acting, modeling, and creative direction sets her apart.

This project reinforces her position as:

• A trendsetter
• A storyteller
• A collaborator who values innovation

By taking on unexpected roles and embracing new formats, she continues to redefine what it means to be a fashion icon.

A Campaign That Blends Art and Playfulness

What makes this collaboration particularly compelling is its balance of artistry and humor. While the visuals are sophisticated and thoughtfully crafted, there’s also a sense of fun that runs throughout.

This duality reflects a broader shift in fashion, where campaigns are becoming more narrative-driven and emotionally engaging.

What This Means for the Future of Fashion Campaigns

Projects like this signal a new direction for fashion marketing—one that prioritizes storytelling, collaboration, and audience engagement.

By integrating elements like short films and character-driven concepts, brands can create experiences that resonate more deeply with audiences.

Zendaya and Law Roach’s collaboration with On is a prime example of this evolution.

FAQs

What is Zendaya’s new project?

She collaborated with Law Roach on a womenswear collection for On and starred in the short film Shape of Dreams.

What is ‘Shape of Dreams’?

It’s a short film directed by Spike Jonze featuring Zendaya and Law Roach.

Why is Zendaya called Law Roach’s assistant?

The campaign playfully reverses their usual roles for a creative concept.

What inspired the collection?

It’s inspired by the idea that movement looks different for everyone.

What makes this campaign unique?

It combines fashion, storytelling, humor, and film into a single cohesive project.