The latest launch from Dyson Hair Care Technology is here and it’s unlike anything you’ve seen before. HOLR has all the details on the Dyson Airstrait™ straightener and how it’s revolutionary in concept and design.

Say hello to the Dyson Airstrait™ straightener.

The latest launch from Dyson Hair Care Technology is changing the game by introducing a new way to straighten hair from wet to dry- with air. Thanks to a revolutionary design, the Dyson Airstrait™ straightener features no hot plates which means no heat damage. Silky, soft, smooth, straight hair is just a strand away now that Dyson has created a new way to stretch and straighten any and all hair types from wet to dry.

What is the Dyson Airstrait™?

Founder and Chief Engineer of Dyson, James Dyson, recently unveiled the Dyson Airstrait™ straightener as the brand’s latest addition to the Dyson Hair Care Technology lineup. Propelled by an immense desire to improve everyday technology, Dyson continues to be a leader in the technology space, revolutionizing the science behind styling in its haircare range to ensure top results without the damage.

Enter, the Dyson Airstrait™ straightener.

“Having a strong understanding of how to manipulate and realize the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.” James Dyson, Founder and Chief Engineer.

So, how does the Dyson Airstrait™ straightener work to straighten hair from wet to dry?

We all know that water naturally weakens our hair bonds, so when they’re wet, they’re more elasticated and can ultimately be reset and manipulated as the hair dries without the use of high heat. As a result, an incredible combination of airflow and precision air jets work together to straighten hair as it dries with complete control. The product’s two arms are married with a high-pressure blade of air that moves down through the hair to dry and style in no time at all.

In more technical terms, the machine contains two 1.5mm apertures in which airflow is accelerated and eventually projected at a 45° angle. This creates a focused stream of air that doesn’t damage the hair, but, instead, works to align strands for the ultimate silky smooth and shiny finish. The machine also has a dry mode if you’re just looking to refresh your locks.

Essentially, there are multiple components that all seamlessly come together in the Dyson Airstrait™ straightener to deliver breakthrough results that your hair will truly thank you for. The Dyson Hyperdymium™ motor helps generate airflow needed to dry and straighten hair simultaneously, while an intelligent heat control range is designed to protect your hair’s natural shine. The device also features two styling modes- ‘Wet’ and ‘Dry’- as well as a ‘Cool’ mode to set your style. Unique temperature controls also help make styling sessions more effective. For instance, The ‘Wet’ and ‘Dry’ modes are pre-set with specific heat and airflow combinations to ensure the best results when in use.

Here’s how it works: Simply power on the device, select the ‘Wet’ or ‘Dry’ mode on the model, choose your desired temperature setting (there are multiple options), and control the Dyson Airstrait™ straightener as you would with any other straightener, by running it gently through the strands to reveal ultra-smooth locks. The machine is ready to use instantaneously and the key is to work nice and slow. The Dyson Airstrait™ straightener also works on all hair types making it perfect for those with naturally wavy, curly, or coily hair. Plus, you can clamp the Dyson Airstrait™ straightener together to use it as a typical dryer to dry the roots of your hair first before gliding it through the rest.

The science behind it all

This is not your typical straightener. The ability to style hair straight from wet to dry in a single product- without heat damage- is revolutionary and unlike anything on the market. This is because Dyson is continually looking to innovate the beauty category with new and exciting products that offer a more efficient and convenient way to achieve your desired look.

The Dyson team has been consistently researching the science of style for over a decade, with engineers delving into the structure of hair to airflow dynamics to create products that truly change the game in terms of styling hair with little to no damage. This thorough understanding of thermal, mechanical, and chemical damage – and the subsequent effects on hair health- has led to the development of Dyson Hair Care Technology fan-favorite products such as; the Dyson Airwrap™ multi-styler, the Dyson Corrale™ straightener, the Dyson Supersonic™ hair dryer, and now, the Dyson Airstrait™ straightener.

In developing the Dyson Airstrait™ straightener, which has been designed to utilize the optimum level of heat and controlled airflow, the brand has found a way to style hair with less need for high heat, resulting in less frizz, damage, and flyaways. This is because the simultaneous motion of styling while drying with airflow ensures straight styles that also have volume and movement- win-win! This is not only a time-saving technology, but a truly remarkable way to style your hair all thanks to the power of air. Now, you can easily achieve a natural straight style with body, all while ensuring hair looks healthy and feels strong.

Shop the Dyson Airstrait™ straightener

Get excited, because the Dyson Airstrait™ straightener is officially available to shop at dysoncanada.ca in two distinct colourways (Note that timings will vary for other geographies). The Dyson Airstrait™ straightener retails for $699.99 CAD.

To buy, learn more, and experience the Dyson Airstrait™ straightener, you can also visit your local Dyson Demo Store.

Published by HOLR Magazine.