The Euphoria Actress Calls Out Double Standards: Women Disapproved of Her Bathwater Soap—but LOVED the Jacob Elordi ‘Saltburn’ Moment.

A Bold Bathwater Concept

August 21, 2025: Sydney Sweeney’s limited-edition soap—aptly named Bathwater Bliss—collaborated with natural body-care brand Dr. Squatch and was infused with water from her actual bath, blended with exfoliating sand and pine-inspired scents. Upon launch, it sold out instantly in June, instantly captivating the internet with its novelty.

Female Criticism, Male Amusement

In a recent interview with The Wall Street Journal, the actress shared a surprising revealing moment: “It was mainly the girls making comments about it, which I thought was really interesting. They all loved the idea of Jacob Elordi’s bathwater.” Sweeney pointed to the contrast between the backlash she received and the enthusiastic reaction to a bathwater scene from her Euphoria co-star’s film Saltburn—a biting highlight of perceived gendered double standards.

Strategic and Unapologetic

Despite the controversy, Sweeney remains unapologetically strategic about her branding decisions. Though she declined to clarify whether she holds equity in Dr. Squatch, she emphasized her intent: “Yes. Very [strategic].” Her straightforward approach continues to chart a path that blends risk, humor, and control over her public image.

What It All Shows

With her bold response, Sweeney isn’t just defending a quirky product—she’s challenging how female-driven viral moments are judged. Whether it’s bathwater soap or evening gowns, she’s spotlighting a conversation about who gets to be playful, provocative, or avant-garde in pop culture.