Fashion fans rally behind GAP’s bold campaign as rival American Eagle faces backlash over Sydney Sweeney collaboration

August 25, 2025 — GAP has unexpectedly found itself at the center of a viral moment after launching its latest denim campaign. The buzz comes just days after rival brand American Eagle faced heavy criticism online for its recent partnership with actress Sydney Sweeney, sparking conversations about brand authenticity and consumer trust.

GAP Strikes a Chord with Simplicity

The new GAP jeans ad has gone viral for its clean, minimalistic approach, focusing on effortless everyday style rather than celebrity endorsements. Social media users praised the brand for keeping the spotlight on its product instead of relying on big names to drive hype.

American Eagle Under Fire

Meanwhile, American Eagle’s campaign with Sydney Sweeney has been met with backlash. Critics argued that the brand leaned too heavily on Sweeney’s rising star power without delivering a fresh or inspiring fashion message. Online debates quickly escalated, with many calling the move a “desperate attempt” to cash in on her popularity.

Social Media Reacts

On platforms like X (formerly Twitter) and TikTok, fans compared the two campaigns side by side. GAP’s straightforward visuals and emphasis on denim quality earned praise, while American Eagle’s ad was labeled “out of touch.” Some users even joked that GAP “won the denim war without even trying.”

A Turning Point for GAP?

For GAP, which has faced struggles in recent years, this viral success could be a much-needed turning point. Industry experts say the brand’s focus on timeless simplicity might resonate with consumers fatigued by overhyped celebrity-driven campaigns.