As you explore the leading fashion houses, you may stumble upon a remarkable label featuring beautiful, dark-skinned models of all sizes wearing beautiful silhouettes and prints celebrating African heritage and culture. This fashion house is none other than Rendoll, founded by the stunning fashion entrepreneur Reni Abina. 

Launched in 2019, Rendoll has quickly made a name for itself in the female empowerment fashion industry with its signature bright designs and styles that promote body positivity and femininity. 

Reni’s inspiration for Rendoll was her desire to create apparel for women who wish to look and feel their best. We had the opportunity to speak with Reni about her professional background, Rendoll’s distinctive aesthetic, and the significance of body positivity in fashion. 

Q: Can you tell us a bit about your career journey?

Reni: Oh, it took over a decade to get here. I’ve been an entrepreneur since I started my hair business when I was 16. With the income earned from the hair brand, I had the opportunity to travel around the world and experience new cultures that are different and similar to my own in various ways.

After completing law school and practicing for a year, I realized that my true calling was in entrepreneurial pursuit. So I decided to pursue an MBA degree, with the knowledge and belief that it would give me the skills and confidence to run a successful business of my own. 

At this time, I began running Rendoll simultaneously, using all that I had learned from the MBA program to run the brand. Rendoll is the manifestation of everything I have learned over the years.

Q: That’s truly inspiring, but what inspired you to start Rendoll?

Reni: Oh, I think it was me wishing to dress in accordance with my personal taste (smiles). When I returned to Nigeria from England, I discovered that not a lot of  clothing stores catered to my needs or style. Plus, at that time, the international shipping fees made getting clothes from abroad incredibly expensive.

So I thought, why not create a clothing brand that matches the style and needs of people like me? It started off as something small – making clothes for myself and a few close friends. But it has grown into something much bigger than I had originally anticipated! 

Q: How important do you think body positivity is in fashion?

Reni: It’s absolutely essential. Fashion should be fun, creative, expressive, and empowering, not just for those who fit into the “conventional” perfect size or shape. Every body type and size should be celebrated, and fashion should make everyone feel beautiful, no matter what.  

At Rendoll, we aim to inspire confidence. Our brand is focused on femininity and body positivity. Everyone is unique and should experience the freedom to be themselves. To achieve this goal, we keep the customer in mind, designing eye-catching, affordable luxury resort and party pieces that will be treasured for a lifetime.

Q: What is Rendoll’s signature style?

Reni: Rendoll focuses on creating stylish, vibrant, and alluring pieces. We are inspired by confident and bold women , so our designs are usually bold prints that feature bright colors. Our fashion line is all about the perfect balance between style and comfort. We want women to feel both confident and beautiful in our clothes.  

Q: What is the one thing that appeals to Rendoll’s customers?

Reni: I’d say good customer service. I’ll tell you why. If your brand is a ready-to-wear outlet, you’re making standard sizes; but in reality, not everyone has the same body type. So it’s not going to fit everybody the same way. 

At Rendoll, we strive to provide excellent customer service and ensure our customers have the best experience possible. We are sympathetic to people who find it difficult to fit into standard sizes, so we go out of our way to please them—even if it means making adjustments. 

Q: What message do you wish to give through Rendoll?

Reni: Rendoll is all about celebrating and enhancing feminine attributes. It’s a brand that celebrates self-love and encourages women to own their power and embrace their uniqueness. We want people beaming with self-love and excitement, irrespective of whether they choose to celebrate in a big way or not.

Thank you, Reni, for giving us an insight into you and your Rendoll journey. We wish you the very best in all your future endeavors! 

Rendoll is a brand that celebrates beauty, body positivity, and femininity. As we strive to embrace our uniqueness and own our power, let’s continue to embrace the message behind Rendoll and find inspiration from powerful women like Reni Abina. 

Visit Rendoll and stock up on fashionable, colorful, and attention-grabbing pieces that are sure to boost your self-esteem. 

Published by HOLR Magazine.

Comments are closed.