With phase 2 of legalization in Canada now rolled out, consumers can expect to see a large assortment of cannabis-infused edibles, vape products, beverages, and much more, available for recreational use at local dispensaries everywhere. This leads us to the question of what product is best for us, and how can we choose? We sat down with leading industry expert, and Chief Marketing Officer at High Park Company, Adine Fabiani-Carter to get all the answers.
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What can we expect to see with these new product forms?
We are launching a wide range of new, unique brands and products to meet different consumer preferences including edibles, confectionery goods, CBD beverages and vape products. As with all our products, we’re focused on bringing to market high-quality, trusted and innovative offerings that meet the demands of every adult Canadian consumer.
The new brands we’re bringing to market include, Chowie Wowie our new edibles brand with perfectly crafted fusions of flavour initially offered in two flavours of gummies and chocolate; Rmdy., our new wellness brand that offers CBD-rich, non-combustible cannabis products including CBD mints, CBD melts and all-in-one vape pens; and Fluent, our joint venture with Labatt Breweries of Canada, introduced a new beverage brand, Everie, a 98% pure CBD-infused beverage line, launching with ready-to-brew teas.
We’re also excited to bring beloved US brands, Goodship and Marley Natural to the Canadian market. Goodship will roll-out its first Canadian collection with gourmet cannabis-infused chocolates, and Marley Natural will launch in Canada with quality-tested vape products starting with Marley Green vape cartridges containing CO2 winterized hybrid cannabis oil, with no additional additives or flavours.
Lastly, Canaca, Canada’s beloved cannabis brand, and an anchor of the High Park portfolio is introducing an all-in-one vape pen and vape cartridge containing pure cannabis THC distillate and no additional additives or flavours.
How do High Park products stand out from other competitors?
High Park stands for trusted, quality products for every adult Canadian consumer. From Chowie Wowie edibles for consumers looking for the perfect addition to their social gathering to Rmdy. CBD-rich products crafted with those seeking wellness and balance in mind, we’re proud to have something for everyone. The exceptional brands we’ve developed provide adult consumers with choice and access to safe, quality-tested products.
With the second wave of legalization, we now have more options than ever. For someone new to edibles, what 3 products would you recommend as a starting point and why?
Cannabis affects everyone differently, and everyone has a different preference for how they choose to consume. If you’re not familiar with cannabis, it’s always best to start low and go slow.
One of the great things about access to legal edibles is that consumers can feel confident in understanding the exact dose of cannabis they’re consuming, making it easy to drive your own personal experience. Some High Park products to consider include:
Goodship Dark Chocolate Sea Salt– Goodship is launching in Canada with two gourmet flavours of dark chocolate in THC and CBD varieties. The Goodship Sea Salt Dark Chocolate has a balanced THC: CBD ratio. There are two pieces in each pack, with 5mg of THC and 5mg of CBD per piece.
Everie CBD-infused teas- Everie teas contain 98% pure CBD isolate, with less than 0.05mg of THC per serving. The lack of THC means that you won’t get the psychoactive effects of cannabis. Everie CBD-infused tea is a simple and discreet way to introduce yourself to non-combustible products.
Chowie Wowie Gummies– These delectable gummies will come in a variety of flavours and CBD: THC ratios. Each pack contains a maximum of 10mg of THC, divided into four reliably dosed pieces, so you can enjoy it with your friends.
Which product/brand would you recommend most for someone needing to relax?
It’s important to keep in mind that what helps one person relax may have a completely different effect for another. CBD products are commonly used by consumers seeking relaxation. We’re excited to be launching Rmdy., which was created with wellness seekers in mind, offering CBD-rich non-combustible cannabis products including mints, melts and all-in-one vapes.
Which product/brand would you recommend most for someone wanting something a bit more energetic?
Chowie Wowie, our new edibles brand, is all about bringing the ‘wow’ and helping adult consumers create joyful moments and fun-filled memories through the safety, quality and deliciousness of our products. Chowie Wowie products come in various formats and flavours, with reliably-dosed pieces, making it easy for consumers to choose the experience that’s right for them.
Will certified organic products be something we will see soon?
Our focus is on producing quality-tested and safe cannabis-infused products for our consumers. We strive to be at the cutting edge of innovation and are consistently working on new products to share with Canadian adults.
The non-alcoholic CBD-infused beverages sound interesting. Can you tell us a little more about those?
We’re very excited about our joint venture with Labatt Breweries of Canada, Fluent. Fluent recently announced the first non-alcoholic CBD-infused beverage of their portfolio – Everie. Everie is a 98% pure CBD-infused beverage line with all-natural flavours, launching with ready-to-brew teas. The teas will be available in three flavourful blends: Lavender Chamomile, Vanilla Rooibos, and Peach Ginger. These beverages have less than 0.05mg of THC, allowing adults to consume the products knowing that there will not be psychoactive effects.
Everie will also launch sparkling beverages in early 2020, so make sure to keep an eye out for that as well.
In general, what is the most popular product form right now, and why do you think this is?
Currently, our most popular format is the whole flower. This is likely because it’s a product that consumers are familiar with. However, with the launch of “cannabis 2.0” products we expect to see more and more consumers move towards non-combustible formats. We’re very excited to be launching new brands and products that meet this growing demand.
Where do you predict the trend going next?
With cannabis 2.0 products new to the market, 2020 is going to be an exciting year for the industry. According to a 2019 Deloitte study, it’s anticipated that cannabis-infused edibles will be a leader amongst 2.0 products. It’s estimated they’ll be worth C$1.6 billion annually, compared to C$2.7 billion for the total market share of alternative cannabis products. We’ll continue to see the industry evolve as new and innovative products come to market, offering consumers more choice and increased access to safe, quality-tested products. We also expect significant changes in ‘social acceptability’ and de-stigmatization to come with the next wave of new form factors.
Which product are you personally most excited about?
It’s so hard to pick a favourite product, I always say it’s like choosing a favourite child. Overall, my excitement comes from seeing the wide range of innovative new products our team is bringing to market, with something for every Canadian adult consumer to enjoy. It’s exciting to be at the forefront of this continuously evolving industry.