The spring/summer 2023 campaign for the lingerie brand Intimissimi, featuring Jennifer Lopez, has just been launched. Lopez has been named the brand’s official global ambassador.
JLo slayed in a plunging pink bra with white lace accents for the Spring/Summer 2023 campaign. She paired the low-cut underwire bra with a silky pink robe on top, matching pink lace-lined panties, and elevated cleavage. Together with this pink combination, JLo also wore it in vivid orange with a set of white silk pyjamas and turquoise with a matching silk robe.
The commercial is inspired by an Italian summer in Positano to which Lopez said, “I love Italy — the people, the fashion, the culture, the food, and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits, and intricate designs. I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively, and strong.”
The campaign shows a typical day in Lopez’s life, with images of her enjoying a cup of coffee in a carefree, amusing environment. In addition to these sexy outfits, JLo offered us a preview of what’s to come from the company when she shared a breathtaking video to Instagram while donning a sheer blue lace bra and a matching pair of panties.
Amore 💙💙 #ValentinesDay is only 4 days away … @intimissimi #SneakPeek https://t.co/MCLk6ik61o pic.twitter.com/tpv4qD8n5o
— jlo (@JLo) February 10, 2023
She wore the Intimissimi Steal the Show Balconette Bra in the video. The transparent bra has straps over the neck and a gold-detailed keyhole cutout directly beneath her chest. Items range in price from $69 to $160 and can be shopped on https://www.intimissimi.com/us/women/
Intimissimi CEO Matteo Veronesi says, “When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez. We want women to live the most fulfilling life and feel empowered every day.”
Published by HOLR Magazine.