H&M has pulled its latest merch collection off shelves after facing backlash from Justin Bieber. Bieber previously took to his Instagram stories to share his disapproval of the designs.
“H&M merch they made of me is trash and I didn’t approve it. Don’t buy it.” Bieber posted these words to his Instagram account earlier this week. The singer has 270 million followers.
Although the fashion brand is no longer selling the items, it has denied Bieber’s claims in which he said he did not approve the designs. According to this article, in a statement given to WWD H&M said, “as with other licensed products and partnerships, H&M followed proper approval and procedures.”
H&M originally pulled the merch off of in-store shelves but continued to sell the products online. However, the brand has since removed the merch completely.
The article highlights this quote in another statement made to WWD, “As mentioned in our previous statement, H&M has followed proper approval procedures. Out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online.”
Published by HOLR Magazine.