The Biebs may be a jaw-droppingly handsome Calvin Klein model, but within that star-studded exterior lies a simple Canadian boy who loves his timmies.
Justin Bieber has partnered up with the quick-service coffee and food chain for a collaboration that includes specialty menu items and co-branded merchandise. “Doing a Tim Hortons collab has always been a dream of mine,” said Justin. “I grew up on Tim Hortons and it’s always been something close to my heart.” per a press release.
On November 8th, Bieber first teased the collection with a cheeky post to Instagram; containing the iconic red and white Tims coffee cup surrounded by a table full of jewelry and accessories. The first offering from the partnership is a release of limited-edition Timbits, aptly named Timbiebs. The decadent bite-sized doughnuts are Bieber’s favourite selection on the menu, not to mention a charming specialty of the brand. Working closely with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, the pair have delivered 3 exotic flavours that include chocolate white fudge, sour cream chocolate chip, and birthday cake waffle. Chief marketing officer Hope Bagozzi has nothing but glowing remarks on working with Bieber: “He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love”. More details are set to arrive regarding the co-branded merchandise.
Few things are more synonymous with Canadian culture than the coffee and doughnut supplier, which is what makes this collaboration so sweet (doughnut pun intended). The fact that this bona fide Canadian partnership is so on the nose makes us all wonder why it didn’t happen sooner. Look out for the specialty Timbits and the collection of Timbiebs merchandise, set to arrive at locations on November 29th.