Kardashian KKW Beauty & Fragrance

A recent TikTok video noted that Kim Kardashian is bringing back KKW Beauty & Fragrance, her makeup and fragrance brand.

Kim Kardashian confirmed the relaunch on Twitter after a user asked her if she would bring the brand back.

As she returned to the platform, Kim posted, “It’s been a while since I’ve been on Twitter. I always see you guys talking about the show and never know when to live tweet…but let’s talk about whatever you guys want! I’m bored lol.”

A Twitter user quickly answered, addressing the KKW Beauty & Fragrance brand. “Also… can we talk SKKN makeup!?!?! WE NEED IT ASAP!” the person wrote, to which Kim answered, “This year!!! its coming!!!! All of your faves!” “Anything that is applied to the skin or helps to accentuate your skin will be under the SKKN brand. I wanted there to be one site where you guys can get it all and not go to three places for beauty products.” Kim added.

Watch the TikTok video below:

@trendmood Who is ready?! What are your favorites from her previous line ? #kimkardashian #kimkardashianedit #kimkardashianmakeup #kimkardashianfragrance #skkn #skknbykimkardashian #skknmakeup #skknfragrance #newmakeupcheck #trendmood ♬ Lovely Day Austin Millz Remix – Austin Millz

People showed their excitement shortly in the comment section. “SCREAMING!!!! FINALLY OMG”, a user wrote. “will it all be on one website where we can buy fragrance and makeup at the same time for example ?” another user wondered.

What happened to KKW Beauty?

Kim Kardashian KKW Beauty

Photo Credit: Getty Images/E! Illustration

According to this source, KKW Beauty was shut down in 2021. The reason given at that time by the brand was, “so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”

Published by HOLR Magazine.

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