A company name is one of the most important segments of a business. It could be said that a company’s name is its identity. To ensure that your company can be recognized and remembered by potential customers or business associates, you must choose an effective brand name. Here are some guidelines on how to choose a company name.
Keep it simple
Your company can be recognized by other people in the industry. Thus, you should not use other companies’ taglines or names when choosing your brand name. You also need to ensure that the name is short enough so others can easily remember it and say it out loud while talking about your business. Remember to check whether or not the name is available, as it can get tricky to register a company name in the UK if it’s already been used. Take a look at the registered companies’ database to find out if your chosen name is unique. You can also take a look at corporate name statistics to gather information on how other companies have named their brands in the past.
Be descriptive and clear
While you want your company’s name to be short enough, this does not imply that you should come up with a two-word generic word for your brand. Instead, try adding a tagline or slogan to make your company name more descriptive and informative so people will immediately know what it is all about after hearing the name only once or twice. Also, keep in mind that while abbreviations often help expand a simple word within a two-word group, this may not be the best idea when it comes to company names.
For example, if you are starting a new business, you may want to consider the name “ABC Inc.” This is a descriptive and simple name that will help people remember your company’s brand. However, the nature and niche of the business can be a bit confusing to people. For instance, promising customers that they will get the best computer parts and accessories may be difficult to promise if you do not use your company name correctly. You can try shortening this to “ABC Accessories,” which is more descriptive and easier for people to remember the second time they hear it.
Stay original and unique
Your business can still come up with a good brand name by avoiding typical words or names that other brands have used in the past. You should also avoid blending two or more complete sentences when choosing a company name because this type of brand identity is usually only used on bigger companies. Even celebrities are using one-word or two-word names on their products these days, so need something original if you want your business to stand out.
Be innovative and avoid clichés
A company name should be creative, cutting-edge, simple, short, easy to remember, and understand for others. It should also describe what your business is offering or selling originally. While you do not want your company’s name to be too long or complicated, it should still include keywords that highlight what your business does best. For example, if you are working on a new product line for children aged 4 to 8 years old, anything with the word “kids” will work well because the niche market is recognized worldwide; this suggests that choosing something like Kids4u would be a good idea.
You may also consider adding puns or double meanings to your brand name to make it more memorable. Use your brand name in everyday conversations with friends or family members to see if they can easily understand what you are talking about. If this is not the case, then your business may need to review its company name.
Focus on what your brand does
Another way to make your company’s name more effective is by focusing on what you offer or represent. If your business focuses on providing IT solutions, for example, an appropriate brand name could be “IT Solutions&etc.”. Other examples include marketing consultants (marketing guru), printing services (letterpress), and web designers (geeky site). This strategy will give people a clear idea of what you sell or provide at once sight.
Catchy and easy-to-remember names
Try using well-known words that are related to what your company offers; hence, making it easier for others to associate with the product. For instance, if you are running a bakery, think of words that describe baked goods. This includes sweet words such as “cakes,” “cookies,” and “chocolates.” Or use words that suggest freshness like “bakery” or “fresh bread.” You can also play with different word arrangements, like Bakery & Bread to make the name easier to remember for others.
Another way to make your company’s name memorable is by creating an acronym from your brand name. For instance, Apple Inc. uses this strategy to help people easily identify its company and products. Apple shortens its company name into APPLE and then combines it with another descriptive word (Technology).
Take time choosing an appropriate business name
Picking a good company name can take some time because you need to consider many factors. Think of your business’s goal and the kind of customers you want to attract; come up with several options; test these names with different people; and get feedback from other people, including friends, family members, colleagues, or mentors.
While it may be difficult to come up with an ideal name for your brand in the beginning, using the tips outlined above should help you achieve this important marketing strategy. You can also hire a professional company that specializes in developing unique business brand names to design something suitable for your business as well as minimize your costs.
Coming up with an original and catchy company name is one of the most important aspects of branding your business. It’s also one of the most difficult tasks, as you need to consider many factors before settling on a final decision. In this article, we’ve outlined some useful tips that should help make the process a little easier for you. We advise starting by brainstorming a list of potential names and then testing them out with different people to see which ones are the most memorable. You can also hire a professional company that specializes in developing unique business brand names to design something suitable for your business.