Introducing Sephora Canada’s new social video series- just in time for Mother’s Day!

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Image Credit: Sephora Canada (YouTube)

With Mother’s Day right around the corner, Sephora Canada is launching the latest iteration of its We Belong to Something Beautiful brand platform. The goal of this platform is aimed at inspiring and cultivating a diverse and inclusive beauty community. As a result, it includes a series of videos highlighting the beauty of mothering and the many forms that it can take.


The content captures the unwavering love, care, comfort, commitment, and wisdom that mother figures give, and is centered upon the theme that “Sephora Celebrates All Moms.” This content is demonstrated through the relationships of the following 3 new collaborators:


Xtacy Love: Beloved Drag Mother at the helm of Haus of Love, Xtacy inspires and supports her drag children to follow their dreams and embrace their authentic selves. Her video also features drag daughter and Canada’s Drag Race season 1 winner Priyanka, who speaks to the importance of how a drag mother can create a sense of belonging.

Talli Osbourne:  All-abilities spokesperson Talli was adopted into a large and growing family that taught her she could achieve anything. Her video highlights her mom Gina, the formidable mom of 21 children including Talli, whose words of wisdom taught her strength, independence, and the belief that she could do anything she set her mind to.

Catherine Tammaro: Wyandot Artist and Elder, Catherine Tammaro, is a seated Spotted Turtle Clan FaithKeeper and is active throughout the City of Toronto and beyond in many organizations as Elder in Residence, Mentor, Teacher, and Cultural Advisor.  Her video speaks to the connection between mentorship and motherhood, as highlighted by the relationship she has with her mentee, Naz.

Launch Video

Be sure to check out the minute-long Launch Video, which helped kick off the content series. It features all 3 above collaborators and also includes 3 additional individual spotlight videos.

For more information, Sephora Canada invites clients to follow along on Instagram (@SephoraCanada).

Published by HOLR Magazine.