Sephora Canada & tarte, America’s #1 concealer brand, are excited to announce the Canadian launch of tarte’s iconic & best-selling Shape Tape™ Concealer this month.

Shape Tape™ Concealer is vegan, cruelty-free, full coverage & blendable with a flawless matte finish to conceal, highlight & nourish the skin – not to mention hide everything from acne scars & dark circles, to redness & pores. The cult-fave concealer is formulated with tarte’s exclusive tape technology™, made up of +40% smoothing ingredients to give skin a firmer, lifted, more youthful look. 

The waterproof formula also features plant butters to smooth & hydrate, plus licorice root extract to brighten dull skin & dark circles. It’s bound to become your new ‘can’t live without’ product! 

The good news doesn’t stop there! Shape Tape™ is so much more than a concealer – it’s a whole family of long-wear products packed with good-for-you ingredients. In addition to the classic Shape Tape™ Concealer, these Shape Tape™ faves will also be available at Sephora Canada:

Shape Tape™ Glow Wand ($35 CAD): Sheer liquid brightener that delivers a natural, lit-from-within youthful glow and radiant finish.

Shape Tape™ glow powder ($38 CAD): Radiant baked finishing powders that reflect light to neutralize dull skin & discolorations.

Base Tape hydrating primer ($39 CAD): A hydrating skincare priming serum that acts like a makeup magnet to improve foundation application & wear.

Shape Tape™ setting powder ($41 CAD): Blur, bake & set your makeup with this vegan translucent setting powder!

Shape Tape™ stay spray vegan setting spray ($30 CAD): Weightless, micro-fine setting spray that instantly locks makeup in place for 16-hrs, making your look waterproof, sweatproof & transfer-proof.

Shape Tape™ Concealer will be available exclusively at Sephora Canada stores & on starting May 11th, with a Sephora Canada Mobile App Exclusive Preview on May 10th.

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