We can’t wait to shop the latest launch!

In an exciting announcement from the brand, the highly-anticipated and award-winning ILIA Super Serum Skin Tint SPF 40 is coming to Canada this month! A must-have for any makeup bag, the Super Serum Skin Tint SPF 40 is a first-of-its-kind, clean, light-coverage, tinted mineral SPF 40 serum that boosts skincare benefits for skin that looks like skin. Described as ‘skin that looks like skin,’ this launch is one that you do not want to miss! With fall and winter in full swing, this is the perfect lightweight product to use as it provides a dewy finish- keeping skin glowy during the colder months- and includes SPF protection.

ILIA Beauty was initially created in Canada, as a result of brand founder Sasha Plavsic’s dream to pursue something fulfilling and develop a line of natural makeup. In an effort to revolutionize the beauty industry, Sasha realized that she needed to create superior packaging and products that lived up to the performance all the while including natural ingredients that are safe to use and good for the skin. ILIA Beauty is also cruelty-free and Leaping Bunny certified.

Today, the brand has an incredible line of makeup products that are fully transparent in ingredient use and designed to perform. With the latest launch coming to Canada this month, Sasha Plavsic is excited to bring the best-seller to her home country for Canadians to experience. 

Diving into the product in more detail, the ILIA Super Serum Skin Tint SPF 40 is available in 30 shades and will retail for $62 CAD. This is truly SPF, made super as the unique formula helps to shield skin from UVA, UVB, UVC, blue light, and infrared rays. In addition, the product’s Patented Non-Nano Zinc Oxide helps boost skincare effectiveness by 200% while protecting skin from sun damage—all without a white cast. Plumping Hyaluronic Acid, hydrating Squalane, and texture-refining Niacinamide also work to improve skin over time. 

We love this product because the lightweight, yet dewy formula blends seamlessly into the skin and can be used on all skin types—even blemish-prone—all while being safe for sensitive skin. Plus, it’s vegan, fragrance-free, sulfate-free, oil-free, non-codemogenic, and dermatologist-tested. 

Super Serum Skin Tint SPF 40 will be launching on October 30th on sephora.ca and at Sephora Canada stores in early November. Be sure to shop the latest launch from the brand!

Published by HOLR Magazine.