It has become increasingly common for our favourite Celebrities to capitalize on their influential capacity in manifold ways over the years to market brands they’ve created themselves. Here are some noble ones that have been flaunting the billboards & on our social media pages, proving that they are more than the glitz & the glam we see on the red carpets & can thrive in the commercial & business world. 


Ivy Park 

Globally known for its sartorial elegance, Ivy Park has been a game-changer in empowering women of all body types across the world with its variegated activewear collection. Needless to say, the brains behind this clothing line are a force to be reckoned with & ascertains that everything she touches turns into gold. In January, Social Media was abuzz with celebrities, influencers & selected patrons who received wintry packages from Beyoncé. For her third batch & annual collaboration with Adidas, this jack of all trades named her collection “Icy Park”. In all the drops, its stylish & classy heritage that pushes athletic wear boundaries remains constant.

 House Of BNG

“Pleasure without champagne is purely artificial” – Oscar Wilde. I concur with this quote! Bubbles are what needs to pop up in the air during celebratory times! But who would think of fermenting them? Well,  2019 saw  South African Darling & Media Personality Bonang Matheba venturing into the Business sphere & launching her own MCC beverage, making her the first black woman to become a member of the prestigious Cap Classique producers Association. During the period of BNG’s existence in the market, Ms. Matheba has been working tirelessly to promote & continually meliorate its quality. It has since become a celebratory partner with top events like Miss SA, Forbes under 30, SA Sports Awards to mention but a few.   


 Rihanna was onto something when she recorded her song “diamonds”, she subsequently created a fashion house that is constituent of beauty skincare products aimed at making women shine bright like crystal clear stones. On her website she reveals that from a tender age she has always used makeup as a form of expression; that is the primary reason she saw it fit to elevate fellow women’s confidence & enhance their comeliness by pioneering a product that is inclusive of all skin types. Her lingerie brand (Savage x Fenty) worthing billions is proof that this Pop Star’s ingeniousness knows no bounds & she is vehemently advocating not just for skin colour equality but for body positivity as well. Her online store displays an inclusive spectrum of clothing. 

 JLO Beauty 

 We’re inclined to agree with Jennifer’s Instagram Business page Bio which states “Beauty has no expiration date”. If you follow her on her personal account, you’d know that she is a depiction of that phrase, because the 51-year-old singer doesn’t look a day older than 40 on any of her pictures, so it comes as no surprise that one of her skincare products is called “J Glow”. In an interview with Women’s health Magazine, she avowed that the key ingredients to her products have been a family tradition. Wrinkle repair creams, Complexion booster & Gel-cream cleanser are some of the many products you can add to your cart when you decide to shop from JLO’s Beauty. 


When he is not busy recording Hip-Hop hits, Kanye West is exercising his passion for peculiar fashion which generates over $1.5 Billion. His footwear label name was born from the shortening of his nickname “Kanyeezy” & has since joined forces with major brands like Adidas & Gap. His partnership with the latter has manufactured more than just sneakers, so you’re at liberty to also indulge in a “Jesus is King” T-shirt, Calabasas track pants & a round jacket so to consummate your look.

Beats By Dr. Dre

 First of its kind! Music Producer Dre was the talk of the town when he released his beats. We’re all fond of that oasis of privacy that comes with headphones. One was & still is deemed cool in pop culture when possessing a pair of Beats by Dre. When we’re in our rooms, we’re transported to a musical experience without actually leaving. So if you’re a music lover then these sophisticated headsets whose sound is top-notch & technologically advanced are exactly what you need. 

KKW Beauty

Since its inception, the brand has been all about evolving & developed from contour sticks to including lipsticks, concealers and makeup. Kim Kardashian is forever glamorous, so it only makes sense that she is right at the helm of her cosmetics design. The TV reality star understands that with a ravishing face beat there ought to be a chic hairstyle to fully adorn a lady’s appearance, so shortly after her cosmetic line took form, she introduced Kardashian Beauty hair & of course to keep unpleasant odor at bay, KKW perfumes came about, giving that classy & desirable scent. 

Read HOLR’s article for more celebrity products.