Last week, International Women’s Day celebrated achievements as well as inspirational, and empowering contributions of women ranging from philanthropy and arts to entrepreneurship. In Honour of this past Women’s day we looked at 3 fem superstars in Toronto; Brittni Alexandra, Roula Panagiotopoulos, and Jessica Martell. Each of these boss babes run beauty companies/brands that focus on community & Inclusion.

Brittni Alexandra Founder by B.Beautiful

Founded in 2018, B. Beautiful by Brittni Alexandra is a beauty brand focused on the art of brow design, lashes, makeup, and skincare, incorporating your needs into a one stop shop. At just 25 years old, Brittni has become a master in the art of beauty, featured in Elle Canada, HELLO! The Morning Show, Flare, CBC and many more! Beyond having a dozen certifications in her field, and her outstanding brow services, Brittni has focused the company with the goal of making somebody feel their best. Brittni Offers microblading, lashes, and other services to people who may lack these features, as well as collaborating with RETHINK Breast Cancer, a community of young women who share a history of breast cancer at any stage. Brittni works with these women to feel beautiful again, as well as donates proceeds during #breastcancerawarenessmonth to RETHINK Breast Cancer. Brittni is a wonderful inspiration, with contributions worth celebrating. She is proof that we are never being too young or too, anything, to go after your dream, there is always room to grow; and most importantly, there is always a way you can help someone step into feeling their best, most confident, and beautiful self! Be sure to explore the products in her shop; especially her B/Beautiful Soothing Lip Balm & Patchology restoring night eye masks

Don’t forget her Blog for amazing beauty tips, trends, and inspirational empowerment pieces.

Jessica Martell Brand Ambassador of Signature Lashes

Signature Lashes brand ambassador & Lash master Jessica Martell is out here helping everyone get the best lash and beauty experience they can. They say “Catch a man a fish, he eats for a day. Teach a man to fish he eats for life.”  10-time certified beauty expert Jessica Martell is sharing her expertise and remarkable skills, offering online training & classes for people to learn from the comfort of their own homes, ready to strut the streets when its back to normal. Jessica has developed 20 lash modules in order or purpose, and caters to all experience level, touching up on theory and knowledge as well as technique. Join, explore, and learn with Jessica here

Roula Panagiotopoulos Co-Founder of Hali

Queen of trending all-inclusive beauty & lifestyle products Roula Panagiotopoulos, Co-Founder of trend packaging Company Hali is a role model, with a strong focus on inclusivity and providing opportunity for every race, age, or gender, getting some the latest trending products in self-care & lifestyle. Including but not limited to; make up bags, face/eye/hair masks, sustainable, environmentally positive products, and more! Aside from being nominated for the RBC Canadian Women Entrepreneur Award 2017, she co-founded Hali in 2020, and already featured in Elle Canada, Divine, Flare,Vita Daily and Coup De Pouce. Hali has shown it fulfills consumer needs, placing emphasis on (mostly) Canadian brands, inclusivity, and environmentally positive take, including plastic free packaging & ingredients. Beauty, fun, and trends SHOULD be for everyone! Some of the Canadian brands in collaboration with Hali include; Three Ships (as featured on Dragon’s Den), The Good Bar, Rebels Refinery, Urban Spa, Way of Will, and many more.

Explore the best & top trending beauty and self-care products at