Nike and Kim Kardashian Launch New Brand ‘NikeSKIMS’
February 19, 2025 – “Just Do It” Nike and fashion mogul Kim Kardashian join hands to launch new women’s apparel brand ‘NikeSKIMS’.
On Feb 18th, Kim Kardashian and Nike, Inc. announced the launch of their new cooperative brand ‘NikeSKIMS’.
“Introducing NikeSKIMS. A new brand coming this spring for the body obsessed,” Kardashian posts on her Instagram. Accompanying the announcement, the ‘Keeping Up With The Kardashians’-star shared the brand’s new logo.
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On Nike’s platform, the company shares intimate details about the goals and ideology of NikeSKIMS: “The new brand merges NIKE, Inc.’s world-class approach to advanced innovation, sport science and athlete insights with SKIMS’ obsession for the female form and pioneering pursuit of solutions for every body.”
Kim Kardashian To Help Nike Out Of Slump
According to CNN, “Nike is in a slump.” They explain that the company’s sales have been down, and its stock value lost a quarter of its worth over the past year. They’ve been losing ground to companies like Lululemon, Hoka, and On, as customers have become less eager to buy expensive sneakers.
The solution to this slump? Kim Kardashian.
As Kim Kardashian partners with Nike to develop a new brand, Nike has seen its shares rise nearly 3%. SKIMS will allow Nike to break further into womenswear, showing the company’s “dedication to growing its women’s business, inspiring women and girls around the world to dream big.”
Kardashian reflects on NikeSKIMS, saying “”Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women.”
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Published by HOLR Magazine
Image Credit: @kimkardashian Instagram