This season, Adidas and Pharrell Williams have joined forces to present an exciting new product, launched on  November 20th exclusively on the Addidas App. 

Decades after his debut into fame, Pharrell Williams remains a boundary-pushing style icon and an integral part of our culture, in multiple ways. A creative force for decades across music, fashion, film and art, he interprets culture through his visionary lens and is a global icon.  

Influencing culture across generations from the ’90s to today, he remains a key reference point for what’s new and cool. Whether music, fashion or sneaker culture, at some point, Pharrell has been there, and he continues to push boundaries today. 

Paying homage to the origins of the Billionaire Boys Club brand, Pharrell Williams and Adidas Originals bring signature BBC graphics to the HU NMD, Pharrell’s most iconic silhouette. 

With these Addidas introduces the HU NMD BBC Drop 1 |GW3955

HU NMD BBC Drop 1 |GW3955:

This product is about paying homage to the creative collaboration where NIGO and Pharrell first met, BBC’s iconic logo by Japanese designer Sk8thing is embroidered on the signature silhouette’s premium upper. 

The product combines Primeknit upper with BOOST midsole.  

Published on HOLR Magazine.