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The colourful Adidas X Gucci partnership made its debut on the Exquisite Gucci runway. Alessandro Michele is the creative director and the collection is available today.

Adidas x Gucci collection images of footwear

Adidas x Gucci collection images

The collaboration highlights Alessandro Michele’s prismatic aesthetic. This is done by blending the codes of the House with those of the historic sportswear brand.

Mixing high fashion with streetwear is a trend that we’ve been seeing more often. Michele masterfully melds these two very different brands. He says that his inspiration for the campaign was an archival 1979 Adidas catalogue.

The campaign includes, “a template showcasing a variety of moving imagery, against brightly coloured backdrops.” Models are seen stretching, running, and dancing in place to a soundtrack of phrases such as, ‘when your thoughts become reality, you understand what magic is.’”

Adidas x Gucci collection images

Photo Credit: Gucci

The collection includes both women’s and men’s ready-to-wear, in addition to accessories such as, bags, shoes, jewelry, and even lifestyle pieces. The double ‘G’ monogram blends well with the bright Adidas prints. Gucci’s thematic colours are red and green which complements Adidas famous three stripes.

All of the ready-to-wear pieces depict sportswear from the past with a modern appeal.

Adidas x Gucci collection images

Photo Credit: Gucci

Where can it be found?

The collection will be available at select stores, pop-ups, and online at Gucci’s official website. A product selection will also be available on the Adidas app.

Gucci will open dedicated pop-in locations within existing stores including:

  • New York Wooster Street & Fifth Avenue
  • Gucci East Hampton
  • Miami’s Aventura Mall
  • Chicago Michigan Avenue
  • Houston Galleria
  • Atlanta Lenox
  • Toronto Yorkdale’s Holt Renfrew

Products will be on display “in an immersive, dedicated environment.” Reflecting Gucci’s unconventional approach to luxury fashion. The mission of the collaboration is to connect and engage with clients around the world.

Adidas x Gucci collection images

Photo Credit: Gucci

Originally debuting on June 7, 2022, the line is available to shop today!

Adidas X Gucci on Sustainability

“Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton, and viscose.”

Adidas x Gucci collection images

Photo Credit Gucci 

Published by HOLR Magazine.