The colourful Adidas X Gucci partnership made its debut on the Exquisite Gucci runway. Alessandro Michele is the creative director and the collection is available today.
Adidas x Gucci collection images
The collaboration highlights Alessandro Michele’s prismatic aesthetic. This is done by blending the codes of the House with those of the historic sportswear brand.
Mixing high fashion with streetwear is a trend that we’ve been seeing more often. Michele masterfully melds these two very different brands. He says that his inspiration for the campaign was an archival 1979 Adidas catalogue.
The campaign includes, “a template showcasing a variety of moving imagery, against brightly coloured backdrops.” Models are seen stretching, running, and dancing in place to a soundtrack of phrases such as, ‘when your thoughts become reality, you understand what magic is.’”
Photo Credit: Gucci
The collection includes both women’s and men’s ready-to-wear, in addition to accessories such as, bags, shoes, jewelry, and even lifestyle pieces. The double ‘G’ monogram blends well with the bright Adidas prints. Gucci’s thematic colours are red and green which complements Adidas famous three stripes.
All of the ready-to-wear pieces depict sportswear from the past with a modern appeal.
Photo Credit: Gucci
Where can it be found?
The collection will be available at select stores, pop-ups, and online at Gucci’s official website. A product selection will also be available on the Adidas app.
Gucci will open dedicated pop-in locations within existing stores including:
- New York Wooster Street & Fifth Avenue
- Gucci East Hampton
- Miami’s Aventura Mall
- Chicago Michigan Avenue
- Houston Galleria
- Atlanta Lenox
- Toronto Yorkdale’s Holt Renfrew
Products will be on display “in an immersive, dedicated environment.” Reflecting Gucci’s unconventional approach to luxury fashion. The mission of the collaboration is to connect and engage with clients around the world.
Photo Credit: Gucci
Originally debuting on June 7, 2022, the line is available to shop today!
Adidas X Gucci on Sustainability
“Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton, and viscose.”
Photo Credit Gucci
Published by HOLR Magazine.