This is what beauty dreams are made of.
Estée Lauder announced that it has signed Ana de Armas, Golden Globe Award-nominated actress and honoree of the 2021 TIME 100 Next list, as its new Global Brand Ambassador. Ana will be featured in campaigns across digital, TV, in-store and print, with her first campaign for the brand debuting a new fragrance this March 2021. Ana joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.
Ana de Armas made a name for herself for more than a decade in Spain and the United States, having become one of the industry’s most sought-after actresses. Ana’s breakout role of Marta in the beloved modern-day murder mystery Knives Out earned her a Golden Globe Award nomination, solidifying her as one of Hollywood’s brightest stars. As publicized by Ana on her Instagram page, her partnership with Estée Lauder is what beauty dreams are made of.
“I am honoured to represent such an iconic brand,” said Ana de Armas. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.”
Estée Lauder was founded by one of the world’s first female entrepreneurs, with the brand today continues her legacy of creating innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries and territories around the world and at dozens of touchpoints – from in-store to digital. Each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.
“We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”
Keep an eye out for Ana de Armas’ first campaign with the brand, launching this March 2021.
Follow Estée Lauder on Instagram: @esteelauder
Follow Ana de Armas on Instagram: @ana_d_armas