The Estée Lauder Companies supports research, education, and access to medical services to continue improving the lives of the global breast cancer community.
It’s #TimeToEndBreastCancer.
Globally, breast cancer causes the greatest number of cancer-related deaths among women. As a result, 1 in 8 women in the U.S. will develop breast cancer in their lifetime.
Over the past 30 years, The Estée Lauder Companies has remained committed to creating a more beautiful future for the breast cancer community and beyond. In highlighting the brand’s milestone commitment, let’s take a look back at how it all began and where the brand is going.
The beginning
The Estée Lauder Companies has been a corporate leader in the global breast cancer movement since The Campaign’s founding by Evelyn H. Lauder. Back in 1992, Evelyn H. Lauder co-created the Pink Ribbon and launched The Estée Lauder Companies Breast Cancer Campaign (The Campaign). This ultimately inspired a global movement surrounding the mission to help create a breast cancer-free world for all.
The following year, Evelyn Lauder founded the Breast Cancer Research Foundation®(BCRF), The Campaign’s leading non-profit organization partner. It is dedicated to advancing the world’s most promising research to eradicate breast cancer.
Together, The Estée Lauder Companies Breast Cancer Campaign and The Estée Lauder Companies Charitable Foundation have funded more than $108 million globally for lifesaving research, education, and medical services, with more than $86 million funding medical research grants through BCRF. In this regard, through the continued support from The Campaign, BCRF researchers have been able to make significant breakthroughs in prevention, diagnosis, and treatment.
Breast cancer is a diverse disease
Breast cancer affects everyone it touches, including patients, loved ones, doctors, caregivers, advocates, and more. The journey often begins with the same words, “You have cancer.”
For thirty years and counting, supporters of The Campaign have moved to help address the many facets of this disease. For instance, supporters convene and amplify different points of view, educate and spread awareness, and inspire action while facilitating critical fundraising initiatives. All of these actions combined provide valuable information, and resources for organizations around the world to ensure every effort counts towards making a change.
How The Estée Lauder Companies are improving the lives of the global breast cancer community
The Estée Lauder Companies is a beauty-inspired, values-driven brand that holds shared values of promoting inclusion, diversity, and equity for all. As a result, The Campaign is at the forefront of these efforts.
The Campaign- along with the help of the brand’s partners from around the world- has been able to help address disparities in breast cancer research, advocate for equitable access to quality care, advance life-saving education and provide medical services. As well, research grants supported by The Campaign (through BCRF) encompass the broad spectrum of breast cancer research.
Since 1993, BCRF-supported investigators have been heavily involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, and survivorship.
Global Ambassadors
The Estée Lauder Companies also has a team of global ambassadors who support its mission. These global ambassadors include;
- WILLIAM P. LAUDER (Executive Chairman, The Estée Lauder Companies Inc.)
- ELIZABETH HURLEY (The Estée Lauder Companies’ Breast Cancer Campaign)
- FABRIZIO FREDA (President and Chief Executive Officer, The Estée Lauder Companies Inc.)
- BARI SEIDEN-YOUNG (Senior Vice President, Global Corporate Communications, Citizenship & Sustainability, The Estée Lauder Companies Inc.)
Campaign Highlights
Through The Breast Cancer Campaign, The Estée Lauder Companies (ELC) supports 60+ organizations worldwide. Some of these initiatives include (but are not limited to);
- Through the partnership with the Shanghai Charity Foundation (Minhang District Office), ELC China has set up a Breast Cancer Prevention and Treatment Program.
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Helping to spread awareness and provide educational materials in a digital-first way, ELC Korea continues to encourage the public to utilize the Pink Touch app
- Efforts made by ELC in Greece continue to fund approximately 2,000 mammograms through
the Hellenic Anticancer Society’s (EAC) Mobile Mammogram Unit.
Published by HOLR Magazine.