Live Tinted is changing the game when it comes to beauty. The brand is dedicated to uniting beauty for all tinted skin through its innovative lineup of products designed to complement any and all skin tones. 

Viral brand Live Tinted is changing the narrative when it comes to beauty with its revolutionary mission and product lineup. As a brand that is committed to championing all skin tones and types through its innovative launches, Live Tinted was founded by Deepica Mutyala on the mission that all tinted skins should be celebrated and united. Today, HOLR is breaking down the brand’s latest accomplishment as Live Tinted makes its official launch in Canada as an exclusive retail partner to Sephora Canada both in-store and online. To celebrate this milestone, we’re walking you through the incredible brand story, our favourite Live Tinted products to shop, and why you should treat yourself- and your skin- to Live Tinted.

All about Live Tinted and Founder Deepica Mutyala

Live Tinted offers universal shades with purposeful clean formulas that are cutting-edge in design and crafted to work on all tinted skin. South-Asian beauty entrepreneur and brand founder, Deepica Mutyala, recently told HOLR that she wanted Live Tinted to disrupt the beauty industry and unite everyone. “The world is tinted and Live Tinted is meant to be a global brand,” says Mutyala.

Live Tinted was born out of Mutyala’s own experiences in the beauty space in which she struggled to resonate with the stereotypical idealistic beauty standards and the limited product range being offered in the market at the time. As a result, she took matters into her own hands and decided to create a disruptive – yet thoughtful- brand that champions everyone’s unique skin tones and tints. In fact, thoughtful details have gone into the entire brand- from product to packaging. Mutyala remembered wanting to create a brand with intention in order to stand out in the crowded beauty industry. As a result, she went with Marigold packaging that is bright, celebratory, and reminiscent of her brand’s values. It also ties in details of her heritage. As well, she opted for brushed metal packaging accents that highlight how the world is perfectly imperfect.

Since its inception, Live Tinted has continued to break barriers in the beauty industry by creating award-winning formulas that cater to all skin tones, all the while offering consumers clean beauty products they can feel good about using and investing in.  As Mutyala mentioned to HOLR, the brand stands for inclusivity and diversity, in which Live Tinted is dedicated to celebrating everyone’s unique skin tint through its ever-evolving product range.

Shop Live Tinted at Sephora Canada: HOLR Must-Haves

Mutyala was super excited to announce that Live Tinted products are now available at Sephora Canada. Mutyala was happy to bring Live Tinted to Canada because of the country’s strong sense of diversity and community which resonates well with her brand’s overall mission. As well, Live Tinted being offered at Sephora Canada aligns with the retailer’s 25% pledge, which is a commitment that was crafted to highlight brands that reflect Canada’s diversity.

“Our community has always been at the forefront of everything we do, and I’m over-the-moon to finally be able to bring an in-person shopping experience to our community in Canada, whohave been supporters of Live Tinted since the very beginning. And to do that with a retailer like Sephora is an absolute dream come true,” says Deepica Mutyala, Founder + CEO.

Now, you can shop your go-to Live Tinted faves at the popular beauty retailer- plus, the Live Tinted products are Sephora Clean. As a result, the brand’s Sephora Canada launch brings clean, effective, and inclusive makeup, skincare, and SPF products to eager Canadian consumers across the country. HOLR is breaking down some of the must-tries from the brand below and why you should treat yourself- and your skin- to these revolutionary products and formulas from Live Tinted.

Huestick Multistick

This must-have from Live Tinted is an ultra-creamy eye, lip, and cheek multi-stick that you can use all over for a monochromatic look. It features a super creamy formula that’s easy to blend, while a demi-matte finish offers buildable coverage. It’s available in multiple shades and is made with skin-loving ingredients such as; Hyaluronic Acid, Squalane, and Vitamin C.

Rays Copper Peptide Eye Masks

If you need a boost of under-eye hydration in the morning, these Rays Copper Peptide Eye Masks are perfect for soothing, brightening, and nourishing skin. The ingredient mix of Bakuchiol, Copper Peptides, and Banana Extract work together to moisturize, boost collagen, and smooth texture for a fully refreshed look.

Huegloss Hydrating High Shine Gloss

Say hello to your new go-to lip gloss! Available in both shimmer and satin finishes, this universally flattering gloss is designed to hydrate and nourish lips for a softer, smoother pout. It’s also non-sticky so you can feel comfortable about touching up throughout the day.

Hueglow Illuminator + Highlighting Serum

This super innovative formula is a must-have for this summer! It’s designed to be used head to toe for a soft yet subtle touch of shimmer, giving you an all-over glow. As well, the combination of Squalane, Sunflower Seed Oil, and Hyaluronic Acid work together to ensure skin feels moisturized, smooth, and hydrated.

Superhue Brightening Eye Cream

This eye cream is a game-changer! Featuring a rich yet lightweight formula, this product is designed to hydrate and smooth skin while addressing dark under eyes. It’s also made with an innovative combination of hyperpigmentation-targeting actives such as; Niacinamide, Caffeine, and Vitamin C.

Hueliner Multipurpose Pencil Liner

Available in both black and brown colourways, these pencil liners from Live Tinted offer bold, strong colour without the mess. It’s also waterproof and transfer-proof which means you can rock these liners worry-free!

Check out Sephora Canada’s official website for more information and to shop HOLR’s must-have products – and more!- from Live Tinted.

Published by HOLR Magazine.