Happiest Baby, the company behind the popular Snoo bassinet, is facing significant backlash after an incident involving a content creator went viral on social media.
Happiest Baby Snoo
The controversy began when a content creator, Brooklyn, who had been sent the bassinet to promote it for her newborn son, was allegedly told by the company to return the product after failing to deliver the agreed-upon content. The reason for the delay? Tragically, the content creator lost her son, which led to the company supposedly demanding the return of the product.
Happiest Baby Brookyln
The incident sparked an outcry online, as discussed on Reddit here, with many users expressing their shock and disappointment at the company’s actions, particularly in light of the sensitive situation. The content creator’s sister spoke out about the experience, sharing that the demand for the return of the bassinet during such an emotionally traumatic time felt deeply insensitive and callous.
The story quickly gained traction on social media, leading to an outpouring of support for the grieving family, while simultaneously increasing criticism towards Happiest Baby for its alleged lack of empathy.
The posts can be found in this TikTok video posted by user @kamlaurente, which discusses the incident.
Happiest Baby Apology
In response to the controversy, Happiest Baby posted a statement on social media, expressing their sorrow for the tragic loss and explaining their side of the situation. The company stated that it has been their experience that some grieving families prefer to have certain items removed from their homes to avoid reminders of the tragedy. They reportedly offered to arrange for a courier pickup to help alleviate any potential stress or discomfort caused by having the bassinet in the home.
However, the response was met with further dissatisfaction, as many felt the company’s explanation was insufficient and lacked genuine empathy. People are also asking for proof that the company did not “demand” the product back as the creator’s sister had reportedly originally claimed.
Professional dancer Witney Carson, voiced her disappointment, stating that this incident caused her to lose faith in the brand and would no longer support them. Despite the apology, many continue to express their outrage, questioning the company’s priorities and their ability to handle sensitive situations with the care and compassion required.
The incident has seemingly caused damage to Happiest Baby’s reputation as demonstrated on social media, and it remains to be seen whether the company will be able to repair the trust it has lost from its customers. For now, the viral controversy continues to fuel online debates about the importance of sensitivity and human empathy in the corporate world.
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Published by HOLR Magazine
Image Credits via @kamlaurente TikTok