There’s no doubt about it: TikTok is one of the most popular apps on the planet right now.
TikTok allows users to share short videos (usually 60 seconds or less, but 3-minute videos are also allowed now) of themselves and their experiences. While it’s typically used for entertainment purposes, people love to see and comment on other people’s interior choices, and TikTok provides the perfect platform for this. People use it to document everything – from full home renovations, to transforming a bedroom with LED lights. The viral nature of these videos is having a real impact on the interior design space, as people can jump on trends much faster than they used to.
In this article, we’ll discuss how TikTok is influencing the home decor industry and why you should be paying attention to the app.
Why should TikTok matter to you?
First and foremost, TikTok has a massive user base. There are over 800 million active users on the app, which is no small number. What’s even more impressive is that TikTok is especially popular with Gen Z (those born between 1997 and 2012). This is the generation that will be moving out of their parent’s homes and into their own homes in the next few years, so it’s important to understand what they’re interested in. You might also be surprised to learn that 21.7% of TikToks core audience are 30 – 39 years old. Since the average first time homeowner is 34, it is super important to get in front of this audience. With TikTok, you can target a full
spectrum of age groups.
Secondly, TikTok is a very visual platform. Unlike other social media platforms like Twitter and Facebook, which are mostly text-based, TikTok is all about videos. This means that people are more likely to pay attention to and remember interior trends in much more detail.
So, how is TikTok influencing the home décor industry?
TikTok has already had a major impact on the fashion industry, and it’s only a matter of time before this influence extends to the home décor industry as well.
But why does this matter in the real world? When someone sees something, they like on TikTok, they will often run straight to Google to try and find it.
This leads to a jump in search traffic. The graphic below explains how this works.
We’ve seen a surge in popularity for certain home décor trends thanks to TikTok, such as:
- Sunset Lamps – After going viral on TikTok, this trend saw a 199% rise in search traffic. These unique lamps have been all over TikTok, with people using them to create dreamy, relaxing videos.
- Cottagecore – Cottagecore experienced a 181% surge in search volume after going viral. This aesthetic, which is all about cosy comfort and nature-inspired elements, has been taking TikTok (and the internet) by storm.
- Japandi – With a 147% increase in search volume, Japandi is not one to miss. A trend that combines the best of Japanese and Scandinavian design, Japandi has been gaining popularity thanks to TikTok.
- Frenchic Paint – This trend saw an impressive 129% rise. Frenchic Paint is a chalk paint that can be used on a variety of surfaces, and TikTok users have been using it to transform their homes into pastel paradises.
- Dark Kitchens – A trend that has seen a rise of 123.5% in search volume since going viral. Dark kitchens have been all over TikTok, with people using them to create cosy and inviting videos.
- Wall Panelling – Another success, with a search volume increase of 108%. Wall panelling is a great way to add texture and interest to any room, and TikTok users have been quick to jump on this trend.
How to take advantage of these trends
If you’re a home décor brand, it’s important to take note of these trends and consider how you can capitalise on them. The first step is to make sure that your products are easily searchable online. This means using the right keywords on your website and social media channels.
The second step is to create content that is visually appealing and speaks to these trends. This could be anything from blog posts and Instagram photos to YouTube videos and TikToks. Finally, make sure you are active on TikTok and other social media platforms. This is the best way to ensure that your products are seen by potential customers.
All the above goes to show that if you’re not on TikTok, you’re missing out. The app is quickly becoming one of the most important tools for marketing and trend research in the home décor industry. So, what are you waiting for? Get started today!
Published by HOLR Magazine.