Humber College has launched a new bold and contemporary enrolment campaign called BRING IT.
This campaign encourages prospective students to bring their talents, creativity, potential and authentic selves to the college. The campaign was developed in collaboration with award-winning and multidisciplinary local artist Ben Johnston, who created the typography and artwork for the campaign.
The BRING IT graphics and messages encourage individuals to bring their talent, passion, drive and all that makes them unique to Humber. In turn, Humber will bring its best in providing a high-quality and engaging college and campus experience. According to Kelly Jackson, Vice-President of External Affairs and Professional Learning at Humber College, “Humber values every student’s individual identity, interests, abilities and aspirations, and we provide a supportive and inclusive environment to enable students to achieve their goals. We hope BRING IT speaks to students and moves them to action in a unique and personal way.”
The campaign has a different look and feel than typical college recruitment campaigns. Rather than relying on traditional student and campus photography, the creative stands out by using dimensional typography and vibrant graphic elements to connect directly with a diverse student audience. The BRING IT campaign includes a dedicated webpage, various digital and on-site activations, out-of-home and off-campus advertising, along with on-campus atmospherics. The visuals can be seen on campus, TTC buses, bus stops, and social and digital media.
In the Spring, BRING IT will feature a wall-sized mural and live painting by Johnston at Humber’s Lakeshore Campus. The mural, which will be open to the public, will reflect the college’s commitment to public art while showing what can happen when you ‘BRING IT’ at Humber. The artist behind the campaign, Ben Johnston, said “I’m excited to bring this to life with Humber College and look forward to the live mural painting of BRING IT in the Spring.”
The BRING IT campaign was developed from market and environmental research including a survey of grade 11 and 12 students and analysis of GTA post-secondary marketing, recruitment and advertising campaigns. Borealis Creative is the creative agency behind the campaign strategy and bold new approach to this year’s campaign. With this new campaign, Humber College hopes to attract students who are ready to bring their unique talents and passions to the college and make the most of their college experience.