One TikToker weighs in on why Vanessa Hudgens chose to rebrand the skincare line she originally launched with Madison Beer. HOLR breaks it down.

According to this TikTok video posted by user @brookeecomgirl, Hudgens’ skincare brand, KNOW Beauty, recently went through a brand revamp and we’re totally here for it!


Vanessa Hudgens & Madison Beers Failed Skincare Brand Partnership Know Beauty #vanessahudgens #madisonbeer #knowbeauty #skincare #brand #branding #marketing #failure

♬ original sound – Brooke?Marketing, Brand, Ecom

Vanessa Hudgens Skincare

As noted in the TikTok video, Hudgens recently debuted a brand revamp for KNOW Beauty in which she launched two face mask formulas. Originally, Hudgens and Madison Beer launched the brand together in 2021 but the partnership seemed … out of the blue as it seemed like a “very weird fit.” It featured a range of skincare products but the packaging looked simple and wasn’t as well-received by the public as initially thought. It seemed like a generic brand but the price point was higher at allegedly $20-$30 per item. As the TikToker mentions, the goal was seemingly to have Hudgens target millennials and Beer target Gen Z in the partnership but it kind of fizzled out.


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In 2023 Hudgens now has sole ownership of the company and the products have been pared down to be more impactful. It’s out with the old and in with two new launches, which include two face masks that seem more harmonious in that the TikToker claims they “go together.” The TikToker also notes that the website is clean and fresh.

What do you think about Vanessa Hudgens’ latest skincare rebrand efforts?

Published by HOLR Magazine.